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The Link is the Thing!
Natural linking, what is it and how do I get it? More
importantly, do I need it? If you run an Internet web presence that you
want others to find in the search engines then the answer to the latter
is YES!
What is natural linking? That is an easy question to answer. Natural
linking occurs when someone places a link to your site from another
site. The reason that someone might link to your site is not really
important, the fact that they placed the link is the only thing that
matters.
Some of the reasons that someone might place a link to your site or to
a page within your website are:
• Your site offers some
information that
supports a fact or reinforces a position contained within another site.
• Your site offers some tools or
resources that would be helpful to others.
• Your site contradicts a common
misconception
that others want use to validate their own views on that topic.
• Your site represents a
controversial viewpoint
that others might want to showcase for their own purposes.
• Your site is just so very cool
that others
need to be made aware of it and seeing as my website links to your
site, my site must be cool too!
Regardless of the reasons why someone might be linking to your site,
these natural links are very important. Even if someone is linking to
your site because they think it is a sad joke and they want others to
see how bad your site is, it really doesn’t matter.
Knowing that these types of links are important the next question is,
“How do you get people to link to your site?” There
are
several ways you can get people to link to your site with the easiest
being, make a useful site. Easier said then done you are thinking eh?
When you think about it, creating a useful site isn’t that
difficult, it just requires time. Time to find helpful tools to share
with others, time to find sound advice regarding your site’s
topic of interest and time to make your site ooze the
“It”
factor. The amount of time it will take is solely dependent upon how
much effort you want to put in to it.
OK, so you finished your site, now what? How do you let people know
that your site is ready to amaze others? There are several ways to let
people know about your site. If you have a budget set aside you could
set up a PPC campaign that may bring in some traffic. You could join
groups or forums that share your interest or even better, that are
totally opposite to your site’s message or theme. Perhaps one
of
the best ways is to write articles that others can use on their sites
that are seeded with a few well placed links pointing back to your site.
One of the next big trends that is about to take off is, the
“Bartered Link”. Bartered links are where you offer
space
on your site to host an article written by other webmasters, which
contain text links to their sites in exchange for a one way link back
to your site. Are bartered links considered to be natural links? If
they aren’t then they sure do a fine job of mimicking them.
Regardless of the motivation behind someone linking to your site, even
if it is because they think your site is bad or your opinion is wrong,
just remember this… the fact that they did is all that truly
matters as the link is the thing.
Linking
for Fun and Profit
Well actually, linking isn't fun at all. In fact, it's quite
tedious. Seeking, responding to requests and adding links takes time
and effort. But, if you're not actively building links the RIGHT way
you are going to be left behind. In other words, your site will be
"Lost in Cyberspace". The plain fact is Google, and to a lesser extent,
other important search engines, reward sites with links from relevant
and important pages.
If you want your site to deliver lots of targeted search engine traffic
(and who doesn't?) there are two equally important factors:
1) lots of keyword-rich, search engine friendly content
2) lots of relevant, incoming links from the RIGHT sources
For real success you need to cover BOTH of these strategies. Don't
concentrate on one and not the other.
So, how do you go about building your links? It's not rocket science,
but as I said, it does take time and effort. From my own experiences,
here's what you should do:
1) Download and install the Google Toolbar:
http://toolbar.google.com
This will show you the PageRank of the page you are viewing. PageRank
is a measure, rated from 1 to 10, of the "importance" that Google gives
to that page. There has been a lot written about PageRank. You don't
need to become obsessed with it but it IS an important consideration
when determining WHO to link to. A link from a PR-5 page is worth FAR
more than a PR-0 page.
2) Establish a resource or links directory for your site. This lets
potential link partners see that you are willing to exchange links. You
should make it clear on your links pages what your linking policy is
i.e. under what conditions you will agree to exchange links.
3) Your aim should be to build a resource directory that is relevant to
your business. Don't try to build a mini Yahoo with umpteen different
categories. Keep your directory focused on your site theme. When you
first start out you will be inclined to link to anybody in exchange for
a link FROM anybody. This is a mistake. Be patient and choose your link
partners carefully.
4) Before requesting a link from another site, add that site to your
directory. Contact the webmaster and tell them you added their link
because you believe their site would be of interest to your visitors
(and so it should). Give the url where your link is located and ask for
a return link, along with instructions on how you would like your link
worded. NEVER demand by saying things like "if you do not link to us we
will remove your link".
5) If you have not received a reply after 2 - 3 weeks send a polite
follow up. Again, don't demand. No one is under any obligation to link
to you. If you do not receive a reply to your second request it means
that the webmaster does not want to link to you, or they are simply too
busy to respond. In that case, leave it and move on. I receive dozens
of link requests a day. Sometimes it takes me many weeks to get around
to responding. You'll go mad worrying about links that have not been
reciprocated. Your time is better spent.
6) When you receive a link request visit the site and check that it
meets with your requirements as set down on your link pages. Is it a
quality site with good content or just a "link farm"? If it doesn't
meet your requirements don't link to it.
The webmaster SHOULD have already linked to your site but be prepared
to overlook that breech of linking protocol if it's from a good
quality, high PR site.
7) Beware of webmasters who add your site to their "directory" which
turns out to nothing but a link farm i.e. has no useful content, just a
bunch of links, and asks you to link to an entirely different site, one
that HAS good content. These webmasters are playing you for a sucker.
The benefit is all theirs.
8) As I said in point #1, links from high PR pages are worth more than
links from low or no PR pages. Seek out high PR linking partners but
keep in mind it is the PR of the actual page your link is on that
matters, NOT the PR of the home page. In other words if the home page
PR is 5, but the page your link is on is several layers deep in the
directory, it will probably have a PR of 0 and be of little benefit to
you. Check the PR of the actual page your link is on, or is going to be
on, before agreeing to exchange links.
Each page on your links directory should be no more than two clicks
away from your home page, and your linking partner's site should be the
same. If your link is placed on a page which looks something like this
- directory/category/subcategory/subcategory with your link - you will
derive NO value from that link.
9) Be prepared to negotiate your links. Savvy webmasters understand the
value of links from high PR pages. If you add a link to a PR-0 page on
your site don't expect your link partner to put your link on a PR-6
page, and your link partner shouldn't expect the same from you.
Exchange value for like value.
When you first start out your site may not have any PR due to a lack of
incoming links. This reduces your bargaining power. However, you can
overcome this by getting your site listed in as many large business
directories as possible. Some of these you will have to pay, such as
Yahoo and Microsoft's Business Directory, but many others are free.
10) Be specific about how you want your link partner to link to you. It
is MOST important that the link to you contain your targeted keywords
in the anchor (linked) text. When I ask for a link to my site I don't
want the link title to be:
Steve Pronger Web Business Solutions
Instead, I ask for:
Small Business Website Designer
or whichever keywords I am targeting at the time. Note: Try not to have
all your inbound links targeting the same keywords. This can raise an
"over-opimization" flag.
11) And finally, here is an excellent resource to help you find quality
link partners. It's called Value Exchange, and will put you in contact
with like-minded webmasters:
http://www.stevepronger.com/value_exchange.htm
Link Popularity is The Key to have huge amount of
permanent and quality traffic.
As a website owner, you may or may not realize the value of
a
campaign designed to increase link popularity. The results of such
efforts serve to increase the amount of traffic not only because of the
increased visibility of your website due to larger amounts of links.
Additionally, the higher the number of relevant one way links coming
into your site, the more you build link popularity.
In order to find out which sites on the internet have the highest link
popularity, it is only necessary to go to a search engine and enter a
word or phrase. Understand that the first sites to appear on
your
screen will be those that have invested resources to build link
popularity. The steps necessary to increase link popularity
may
seem simple at first glance, but here are some reasons to hire a
specialist to help you increase link popularity:
The search engine algorithms consider multiple items when assigning
link popularity to particular sites. Internet marketing pros know how
to build link popularity for your site.
It does matter where your site is listed. Free directory
listings
and reciprocal link programs seem like a great idea to increase link
popularity, although if used incorrectly these services may actually
detract from your link popularity.
An SEO specialist hired to increase link popularity will understand the
interrelations of the major search engines. For example, they already
know that Yahoo! rankings are tied directly to Google rankings. And
more than that, they know how to get your site noticed.
A professional SEO specialist will already know the tricks to
networking. They have experience with contacting the owners of sites
containing similar content or themes in order to request link
exchanges. They know the best way to get you the external links to your
site in order to increase link popularity and site traffic.
It should by now seem fairly obvious that almost without a doubt if you
want to build link popularity successfully, you are going to require
outside help. Because your priorities need to be focused in other areas
than SEO, hiring a link popularity SEO specialist is a fabulous way to
save your time and increase your site traffic with a minor financial
investment.
Of course, by hiring someone to build link popularity for your site you
are going
to have a better return on investment than if you spent your own time
trying to increase link popularity.
In closing, be aware that link popularity is perhaps the most important
measure applied to a website with today’s search engine
technologies. It takes a large investment of time to build
link
popularity for a newly launched site – and to increase the
link
popularity of an existing site. So, hiring an SEO specialist to perform
this task on your behalf is a good investment to make when you consider
the tangible benefits that happen very quickly on your site statistic
and the search engine results pages.
What is Link Exchange?
In
simple term we understand link exchange as 2 webmaster put each other's
site's link on his or her site for sharing traffic andmutually SEO
benefit but that is not the all.Actually it is just reciprocal
linking.There are many ways to exchange link or linking your site to
other websites. Read below carefully.
Methods of
website linking
From Wikipedia, the free
encyclopedi
Reciprocal
link
A reciprocal
link is a
mutual link between two objects, commonly between two websites to
ensure mutual traffic. Example: Alice and Bob have websites. If Bob's
website links to Alice's website, and Alice's website links to Bob's
website, the websites are reciprocally linked. Website owners often
submit their sites to reciprocal link exchange directories, in order to
achieve higher rankings in the search engines. Reciprocal linking
between websites is an important part of the search engine optimization
process because Google uses link popularity algorithms (defined as the
number of links that led to a particular page and the anchor text of
the link) to rank websites for relevancy.
Relevant
linking
Relevant linking is a derivative of reciprocal linking or link
exchanging in which a site linked to another site contains only content
compatible and relevant to the linked site.
Three way linking
See also: Webring
Three way linking (siteA ⇒ siteB ⇒ siteC ⇒
siteA) is a
special type of reciprocal linking. The attempt of this link building
method is to create more "natural" links in the eyes of search engines.
The value of links by three-way linking can then be better than normal
reciprocal links, which are usually done between two domains.
Two-Way-Linking (Link exchange)
An alternative to the questionable automated linking practices
referenced above are free, community-based link exchange forums such as
LinkPartners.com, in which members list their sites according to the
sites' business category and invite webmasters of other compatible
sites to request a link exchange. Such forums were created to foster
the ethical exchange of links between sites dealing with similar,
relevant subject matter in order to offer visitors broader access to
information than that obtainable on either site individually. Unlike
automatic linking schemes, these forums require members to editorially
review sites requesting a link and make human-intelligence-based
decisions on whether establishing a link with them would benefit end
users and comply with search-engine quality and best practices
guidelines.
One-way linking
One-way link is a term used among webmasters for link building methods.
It is a hyperlink that points to a website without any reciprocal link;
thus the link goes "one-way" in direction. It is suspected by many
industry consultants that this type of link would be considered more
natural in the eyes of search engines. One-way links are also called
Incoming Links or Inbound Links.
Resource Linking
Resource Links are a category of links, which can be either one-way or
two-way, usually referenced as "Resources" or "Information" in Navbars,
but sometimes, especially in the early, less compartmentalized years of
the Web, simply called "Links." Basically, they are hyperlinks to a
website or a specific webpage containing content believed to be
beneficial, useful and relevant to visitors of the site establishing
the link.
In recent years resource links have grown in importance because most
major search engines have made it plain that -- in Google's words --
"quantity, quality, and relevance of links count towards your rating."
The engines' insistence on resource links being relevant and beneficial
developed because many of the methods described elsewhere in this
article -- free-for-all linking, link doping, incestuous linking,
overlinking, multi-way linking -- and similar schemes were employed
solely to "spam" search-engines, i.e. to "fool" the engines' algorithms
into awarding the sites employing these unethical devices undeservedly
high page ranks and/or return positions.
Despite cautioning site developers (again quoting from Google) to avoid
"'free-for-all' links, link popularity schemes, or submitting your site
to thousands of search engines (because) these are typically useless
exercises that don't affect your ranking in the results of the major
search engines -- at least, not in a way you would likely consider to
be positive," most major engines have deployed technology designed to
"red flag" and potentially penalize sites employing such practices.
Multi-way linking
Multi-way linking is a technique used for website promotion whereby
websites may create similar one-way links that each involves 3 or more
partner sites. This provides each website with a one-way non-reciprocal
link. This technique has evolved from reciprocal linking. The latest
search algorithms have evolved to hold less favor towards websites that
contain a high percentage of reciprocated links, and a higher favor
towards websites that maintain a high level of incoming
non-reciprocated (one way) links. How to filter out excessive
reciprocal link schemes is even being mentioned in anti link spam
patents.
The term multi-way simply refers to the fact that the link exchange is
between 3 or more websites, however each link is singular by only
pointing to one other website. Other means of linking that may increase
your web presence may also include other indirect methods such as
loading images, videos, content or RSS feeds from a third partners
website.
Link campaign
Link campaigns are a form of online marketing and SEO. A business
seeking to increase the number of visitors to its web site can ask its
strategic partners, professional organizations, chambers of commerce,
suppliers, and customers to add links from their web sites. A link
campaign may involve mutual links back and forth between related sites,
but it doesn't have to require the reciprocation of links.
Incestuous linking
Incestuous linking is an SEO strategy used by a webmaster to promote a
collection of their own web sites, or those of close friends.
Due to the domination of the search engine market by Google, and its
underlying PageRank technology, sites are deemed to be more important
if they have large numbers of inbound links. If those inbound links are
also from highly ranked web sites, they will boost the web site
further. With the take-up of blogging and social networking sites such
as MySpace, this has resulted in lots of web sites that are
inter-linked and can artificially improve the ranking of a web site
without merit, i.e. without valuable or unique content.
When the sites are not directly owned, this is referred to as a web
clique.
Overlinking
Overlinking in a webpage or another hyperlinked text is the
characteristic of having too many hyperlinks.
It is characterized by:
* A large proportion of the words in
each sentence being rendered as links.
* Links that have little information
content, such
as linking on specific years like 1995, or unnecessary linking of
common words used in the common way, for which the reader can be
expected to understand the word's full meaning in context, without any
hyperlink help.
* A link for any single term is
excessively repeated
in the same article. "Excessive" is usually more than one link for the
same term in a line or a paragraph, since in this case one or more
duplicate links will almost certainly then appear needlessly on the
viewer's screen.
Underlinking
The opposites of overlinking are null linking and underlinking, which
are phenomena in which hyperlinks are reduced to such a degree as to
remove all pointers to a likely-needed context of an unusual term, in
the text-area where the term occurs. Underlinking results whenever a
reader encounters an odd term in an article (perhaps not even for the
first time), and wants to briefly browse more deeply at that point, but
he or she cannot without an extensive search of the article for a
(possibly non-existent) instance of the linked term.
The extreme case of underlinking is a dead-end page, a page with no
links at all. Usability experts discourage making dead-end pages.
Underlinking also occurs when web pages use the rel=nofollow attribute
to prevent search engines from considering these links when performing
link analysis, weighting or ranking. Wikipedia is a well known example
of this kind of underlinking.
Link doping
See also: Google bomb
Link doping refers to the practice and effects of embedding a large
number of gratuitous hyperlinks on a website, in exchange for
reciprocal links. Mainly used when describing blogs, link doping
usually implies that a person hyperlinks to sites he or she has never
visited, in return for a place on the website's blogroll, for the sole
purpose of inflating the apparent popularity of his or her website.
Since the search algorithms of many web directories and search engines
rely on the number of hyperlinks to a website to determine its
importance or influence, link doping can result in a high placement or
ranking for the offending website.
Originally used in an essay published in Sobriquet Magazine and on
Blogcritics.org, link doping has been confused with the related
practice of excessive hyperlinking, also known as "link whoring". While
the two phrases may be used interchangeably to describe gratuitous
linking, link doping carries the additional connotation of deliberately
striving to attain a certain level of success for one's website without
having earned it through hard work (as an average athlete on steroids
might perform better than a naturally gifted athlete not on
performance-enhancing drugs).
Free for all linking
A free for all (FFA) link page is a web page set up ostensibly to
improve the search engine placement of a particular web site.
Webmasters typically will use software to place a link to their site on
hundreds of FFA sites, hoping that the resulting incoming links will
increase the ranking of their site in search engines. Experts in SEO
techniques do not place much value on FFAs. First, most FFAs only
maintain a small number of links for a short time, too short for most
search engines to pick up. Second, the high "human" traffic to FFA
sites is almost completely other webmasters visiting the site to place
their own links manually. Finally, search engine algorithms count more
than link numbers, they also check relevancy which the unrelated links
on FFA sites do not have. Another drawback to FFAs is the amount of
spam e-mail webmasters will receive from members of the FFA. Using an
FFA can be considered a form of spamdexing.
Link popularity
Link popularity is a measure of the quantity and quality of other web
sites that link to a specific site on the World Wide Web. It is an
example of the move by search engines towards off-the-page-criteria to
determine quality content. In theory, off-the-page-criteria adds the
aspect of impartiality to search engine rankings. Link popularity plays
an important role in the visibility of a web site among the top of the
search results. Indeed, some search engines require at least one or
more links coming to a web site, otherwise they will drop it from their
index.
Search engines such as Google use a special link analysis system to
rank web pages. Citations from other WWW authors help to define a
site's reputation. The philosophy of link popularity is that important
sites will attract many links. Content-poor sites will have difficulty
attracting any links. Link popularity assumes that not all incoming
links are equal, as an inbound link from a major directory carries more
weight than an inbound link from an obscure personal home page. In
other words, the quality of incoming links counts more than sheer
numbers of them.
Web popularity and the problems of link popularity
The link popularity does not consider users’ judgement about
websites’ content: It only computes the number of links and
the
website traffic quantity. It seems qualitative becasuse as Robert K.
Merton shows speaking about "popular scientist": "popularity
is a
cumulative process";in fact well known scientists get
disproportionately great credit for their contributions to science,
while relatively unknown scientists tend to get disproportionately
little credit for comparable contributions (the Matthew Effect).
However, the popularity in the scientific community is linked to the
scientific reader judgements and not as in web comunity, only to the
others websites judgements (i.e. the comunity itself). The scientific
reader is more aware of this popularity process than a web user, who is
forced in a simple click automatism. In this sense, Link popularity is
not a real "qualitative" index for three main reason:
1. The linkpopularity is not related to qualitative dimensions of the
interaction: As Federici, Borsci, Stamerra, and Mele show,
the
popularity, as an indirect measuere of the website quality, considers
only the web comunity judgements (inlinks) and not the accessibility
and the usability dimension of the website. In this sense,
linkpopularity does not consider how a websites answers, in qualitative
way, to the users needs but, just, how is probable that the information
that a user search can be foud in a website.So, the diffculties of the
users in order to interact and achieve the information are not
considered by the Linkpopularity perspective.
Rich-get-richer phenomenon: The actual ranking algorithms used by the
search engines lead to the impossibility for not popular websites to
emerge from the web. As Cho et al. show the
“rich-get-richer” phenomenon is widespread through
the web:
the popularity of already popular web pages tends to increase, while
the new or not popular pages have less possibility to be clicked.
2. Popularity as illusory perception of a qualitative order in
information: As Federici et al. show the link popularity is certainly
the main criterion used by search engines both to arrange web
information and to reply to users’ queries with effectiveness
and
efficiency. Yet, this functional order criterion can be misunderstood
when users assume that the highest websites in the rank offer better
content quality than others. Actual ranking algorith implicitly
indicates a quality level concerning the website to the user, and this
happens because of a simple perceptive mechanism induced by the web
technology, that is founded on a common marketing law: the most a good
is sold, the better the good, or rather in this case: The most a
website is clicked, the better the website. Search engines order any
query outputs in a top-down hierarchical sequence starting from the
greatest ranking level website to the lowest. So the highest website
occurring in the rank is perceived by users as qualitatively better
than others, i.e. as the best answer to the users’ queries.
In
this way, it has become a common idea that search engines and ranking
lists are structured to offer as fast as possible the best answer to
the users’ queries. A certain “cognitive
consonance”,
according to which websites with best rank value have the best content
quality (i.e. demand met supply), has produced a circular and vicious
process: since popular websites are already better reachable in the
virtual space (that meaning they will probabilistically get more
clicks), they will always be more popular. Since they appear in the
first rank positions, popular website is more likely to be clicked and
this effect influences both users’ choices and information
use.
In this way, quality becomes a mere technological product that informs
and forms users’ reality, influencing their judgements and
choices, while they become part of a process induced by the same
technological tools that they operate.
Definition of popularity in the world wide web context:
Federici et al. define, using the common definition in Webster
dictionary, the “popularity” as a threefold meaning
comcept: 1. the first meaning concerns with the features of that which
is stated of being popular: “the quality or state of being
popular (…) adapted to common people”. In this
“objective” sense, popular concerns with the
accessibility
structure of information that is popular because it do not offer
resistance (barriers) to users. 2. The second meaning of popularity
refers to the attitudes or believes of people: “the state of
being esteemed by people at large (…) or pleasing to common
people”. In this “subjective” sense,
popularity
concerns with the people perspective onto the features of objects. This
is what we trace back to “usability”, namely, what
is
deemed popular on web by the users because of suitable, friendly,
satisfactory. 3. The last popularity meaning concerns the pursuing an
aim: “Something which obtains, or is intended to obtain, the
favor of the vulgar (…) The act of courting the favor of the
people”. In this sense, the popularity is not just a feature
of
an object (accessibility) nor a (user) self-representation of an object
(usability), rather than it is the set goal reached, namely the website
wide-spreading, such as say, its “linkability”.
These authors propose a large definition of popularity in the web
context (the Web Popolarity): Web popularity is a property that is
attributed to a website when it is well widespread on Internet by the
means of inbound and outbound links (linkability/link-popularity), the
information is accessible for all users (accessibility), and when users
esteem its use as efficient, effective, and satisfactory (usability).
Link bait
Link bait is any content or feature within a website that somehow baits
viewers to place links to it from other websites. Matt Cutts defines
link bait as anything "interesting enough to catch people's attention."
Link bait can be an extremely powerful form of marketing as it is viral
in nature.
Link bait in search engine optimization
The quantity and quality of inbound links are two of the many metrics
used by a search engine ranking algorithm to rank a website. Link bait
creation falls under the task of link building, and aims to increase
the quantity of high-quality, relevant links to a website. Part of
successful linkbaiting is devising a mini-PR campaign around the
release of a link bait article so that bloggers and social media users
are made aware and can help promote the piece in tandem. Social media
traffic can generate a substantial amount of links to a single web
page. Sustainable link bait is rooted in quality content.
Types of link bait
Although there are no clear-cut subdivisions within link bait, many
attempt to divide them into types of hooks. This is a short list of
some of the most common approaches with brief descriptions:
* Informational hooks - Provide
information that a
reader may find very useful. Some rare tips and tricks or any personal
experience through which readers can benefit.
* News hooks - Provide fresh information
and obtain citations and links as the news spreads.
* Humor hooks - Tell a funny story or a
joke. A
bizarre picture of your subject or mocking cartoons can also prove to
be link bait.
* Evil hooks - Saying something
unpopular or mean
may also yield a lot of attention. Writing about something that is not
appealing about a product or a popular blogger. Provide strong reasons
for it.
* Tool hooks - Create some sort of tool
that is useful enough that people link to it.
* Widgets hooks - A badge or tool, that
can be placed or embedded on other websites, with a link included.
* Unique content hooks - This hook is
intended for
people that are in need of unique contents or articles for traffic or
AdSense revenue. This became popular after Google implemented Duplicate
Contents Filter and sites with duplicate contents saw fall in traffic.
To use this hook, you have to create unique contents and give it out to
Bloggers and webmasters with an obligation to put link back to your
site.
Forum signature linking
Forum signature linking is a technique used to build backlinks to a
website. This is the process of using forum communities that allow
outbound hyperlinks in their member's signature. This can be a fast
method to build up inbound links to a website; it can also produce some
targeted traffic if the website is relevant to the forum topic. It
should be stated that forums using the nofollow attribute will have no
actual Search Engine Optimization value.
Link broker
A link broker is a company that allows you to buy or rent links. Link
brokerages function in a few different ways but all offer the same
service: selling or renting you links. The quality of the sites, the
links they sell and the prices vary greatly, as do the effects those
links can have at the search engines.
Blind link
Some links are created to intentionally hide the ultimate destination
of a link until the user has clicked on it. It's accomplished via
redirection (possibly a URL shortening service) or client-side
JavaScript. Blind links are usually used for deceptive or advertising
reasons, and are most associated with TGPs and Rickrolling.
Blog comments
Leaving a comment on a blog can result in a relevant do follow link to
the individual's website. Most of the time however leaving a comment on
a blog turns into a no follow link, which is almost useless in the eyes
of search engines such as Google and Yahoo. On the other hand, most
blog comments get clicked on by the readers of the blog if the comment
is well thought out and pertains to the discussion of the other
commenters and the post on the blog.
See also
* Backlink: incoming links
* Deep linking: linking directly to a
page within another website.
* Inline linking: linking directly to
content within another website.
* Zipf's law
* Off-page optimization
(If you want to know about above topics in detail justn post your
comment in the Guest Book and if you want to discuss about Free traffic
and free advertising resources with like minded people then just
registered at out Forum.You will get a chance to post your offer as a
classified ad in the Forum as there is a section in the Forum where you
can insert your ad)
FAQ :Link Exchange
These are most common questions asked by webmasters about
Link Exchange
Q1: How many links needed to rank high in the SERP?
A1: It depends on the niche your website is built on. In other words it
depends on the content on your website,which niche is targeted through
the content. If your website content is about bacteria and you have
some strange long scientific names of bacteria involved then you have
no competition and you will rank high(How many are going to search for
this?) and so you will not need many links.But if your website content
is about weight loss then you have tough competition as there are
millions of other website which are targeting the same niche so you
will need thousands of quality links to rank high in the search engines.
Q2: Manual or automated link exchange,the better one?
A2: In old days there were no automated link exchange services or
directories and a webmaster has to do this task manually. But now a
days there are many link exchange services and directories are
available where they offer you over all control and automation. You do
not have to download anything and you can decide with whom you want to
exchange link with. This automated service even checks automatically
that your link partners are maintaining your own link on their sites or
not. In my opinion the automated is best solution in present situation
as it saves lots of time and hands free.
Q3: How it is possible to get even more links to my site?
A3: Design a good looking well designed site and then post
original,unique and useful content.This 2 things will make other
webmasters to interested to link exchange with your site.
Q4: What’s a High PR site & why everyone want a link
from it?
A4: It is actually a descriptive term used by Google.PR stands for Page
Rank and this is the alogorithm used by Google to rank a website.
Google is the leader among the search engines and most other search
engines are using similar algorithms.So when your site get a link from
high PR page it also became popular.If you want to know how well a
website is doing in all major search engines then you should check its
PR.
Q5: Tell me the contrast & similarity between one-way links and
reciprocal links
A5: The similarity is only one and that both are links to a site and
contrast is vast.In a reciprocal linking you have to put link
providing site's link on your own site,only on that condition
you
get the link while in one way link you get link to your site without
any condition,you do not have to put the link of the link providing
site on your own site.In short reciprocal linking is for mutual benefit
for 2 sites and a kind of link trade.From the point of SEO the one way
linking is more useful for higher ranking of a site.All major search
engines give more weightage to one way linking to provide higher rank
to any site.As a webmaster for you,both type of linking is important
and remember to get one way linking is difficult and so you should try
to aim at receiving both types of links.As I said before only exchange
link or get reciprocal link from the site relavant to your
own
site or content.
Q6:Why is link anchor text important ?
A6: 1st what is anchor text?When you link any word/s or sentence with a
hyper link with help of html codes,the word/s or sentence
which
will become clickable is called anchor text.For example if you use the
words Click Here on a webpage and hyper linked it then the words "Click
Here' will become clickable and so the words "Click Here" is anchor
text.You can insert anything as anchor text so when you use keywords in
and key phrases as anchor text then this will give more weitage for
higher ranking in the SERP to the page the anchor text
pointing
to and thus the page gain more popularity.Use the keywords in the
anchor text wisely and you can get higher ranking in the SERPs.
Q7: What other things should I do to get more traffic in addition to
link building?
A7: As I said before link building is one method and what other things
you should do to get more traffic then I only say that use all the
resources provided on this sites.Just read the above navigation menu
and you can easily know what you should do.
Tips About Link Building
Here I am going to show you how with link exchange your
improve the ranking of your site in the major search engine.
In my opinion link exchange is one of the best way to promote your
site.
Most webmaster think that if they want to make their website successful
then they must drive lots of traffic to their sites.Yes they are
right.Without traffic nothing can be achieved. They also think that
they have to update their sites too frequently to get the search
engines' spiders regularly crawl their sites and provide them highe
ranking but it is not true. It is wise to update your content
frequently but it is not necessary to spend most of your time updating
your site.
The most webmaster think that if they frequently update the site they
will get higher ranking and thus the lots of free traffic from the
search engines but in my opinion they are partially right.Yes off
course you get some traffic but not enough so that you can depend on
that and forget all other methods of driving traffic.I have done it
myself and done the test with my own 5 sites which are on the 1st page
of Google and among top 10.I have maintained the ranking for 3 months
for all 5 sites(Believe me it is hard work and you can not do that on
your own,my team has helped me lot) and we check the server logs
regularly for each site and to my surprise the traffic I was receiving
from search engine for each site was not much but the traffic I was
getting from reciprocal links was very high and amazingly it did not
lessen up when one of my site's ranking went down to 2nd page from the
1st page.
You may know there are some scripts and softwares available in the
market with which you can either generate lots of doorway pages or
denotes false linking to search engine spiders so the spiders will
regularly crawl your site.Yes your site can get benefit for a time
duration but today search engines have become smart and they frequently
change algorithm on which a search engine works.So even if you apply
100 % legal SEO technique,they will work for short time and as soon as
search engines change the rules for ranking all you hard work become
useless and you have to update your site according to new rules.In my
opinion just depend on only search engines for traffic is risky way to
market your site.
Now the question is if we can not rely on SEO alone then what should we
do?In my opinion follow the basic rules of SEO.Do not neglect the basic
optimization.You must do that for each of your site but do not spend
most of your time for this.Instead of apply other marketing strategies
and in the way increase traffic as well as ranking of your site.Do not
use any unethical method and never try to fool the search engines with
false strings and mirrors. Sooner or latter search engines are going to
find out and your site is going to be punished.So you should apply a
strategy which will not only increase your traffic but also increase
your site's ranking in the search engines.
In my opinion again one the best strategy is link
building.Reciprocal link exchange + one way links.With resicporcal link
you are doing 3 things together.1. Adding valuable content of your link
partners' sites for your own users,2.Getting free trafic from the
resicprocal parners' sites,3.finally as I said before the search
engines provide the the higher ranking to the site which have more
links on other sites.This way you improve your raking in the search
engines.As I said before you should only exchange the link with the
sites relevant to your business or niche otherwise free traffic you are
going to receive from your reciprocal partners' sites will be not
useful.When search engines' spiders crawl your reciprocal partners
sites,they find your link there and by following that link they also
crawl and index your site.In short more links = more free
Every webmaster exchange link with a quality good site so search
engines like your site if they find your link on many other sites as
indirectly these all sites with your link providing unwritten
certificate to search engines about your sites that all these sites
believe that your site is good quality site.
This link building alone can provide your site with free traffic,higher
ranking and valuable content.
Now a days social book marking sites are very popular and there are
many free service available with which you can provide the social book
marking facility on your own site by inserting 2-3 lines codes.You
should tell your visitors to bookmark your site so that they can use or
read the content any time they need in the future.If your visitors like
your site and if they find the content useful then they are going to do
this but you should provide the facility so they can do this
easily.This way you can gain many high authority one way links to your
site and boost your ranking in the search engines.I have not tried it
but you can even try to offer some incentive/bribe in the form of
digital download.
Next time when you use the Google search for finding something just
check that all the high ranking sites have link directories inbuilt
with the sites.So create a link directory relevant to your niche and
invite the webmasters serving your niche for reciprocal link exchange.
Summary:
SEO is important part of marketing strategy but do not spend to much
time for updating content. Link building is a part of SEO and you can
get higher ranking through link building. You should automate the
reciprocal link exchange process through a script and include a
relevant niche directory for this purpose.
One the best way to build lots of one way links to your site from the
high PR site is article marketing. You can read more about the topic at
article marketing section. You will find the link in above navigation
menu.
What to do and not do when exchanging link?
There are many who will you tell you what should you do for
link
exchange but there are a few who will tell you what you should not do
while exchanging link. There are many things in link exchange which you
should never do from the point of SEO,instead of getting any benefit
from the search engines you will harm your search engines ranking if
you take such actions.Now a days search engines are became smart and
try to provide and maintain quality content to their users through
search results.So they have made some basic rules called algorithms and
strictly stick to them.So when doing link exchange with other sites if
you take some wrong action then it is possible that either your site
loose the ranking and some time even penalized for the action you have
take by mistake.So you should know in advance that know exactly what
you should not do while exchanging link.
Anchor Text Links -Do not use any non useful word in text
links
and anchor text anywhere on your site.For example if you want your
visitors to next page on another page or on another site for reference
then do not use the word "Click Here".It is no use from the point of
SEO.In stead of using "click Here" try to use the keyword or keyword
phrase relevant to your site that will give your site SEO advantage.For
example if you are running a site about natural method for weight loss
then try to include the anchor text link or link text as more info
about natural method for weight loss instead of using click here to
send visitors to the next page.You have most probably see some big
content site which provide number like 1,2,3 for multiple pages in the
same category(Sometime it is the limitation of the script used and a
webmaster can not help that except modify the script codes),they can
take advantage of these links by placing appropriate relevant keywords.
Do not Use Link Farms – Never ever use the link farm to
exchange
link.If you have slightest doubt about any site being link farm then
avoid the site and never do link exchange with the site.Search engines
hate link farms and the site associated with a link farm considered
link renter and so search engines do not give any weight to the links
to your site and some time genuine links from reciprocal link partners
suffer because of your link on a link farm site. Ultimately your
ranking suffers and sometime your site can be penalized and not indexed.
Relevance Counts – You should not participate in link
exchange
with a site which is not relavant to your niche or business.As I said
above traffic coming from non relavant site is not useful and
search engines only appreciate the relevant links.For example If you
are selling sport goods e.g. tennis ball then if you exchange link with
a weight loss related site then the traffic from the weight loss site
will not be useful. Instead of if you exchange link with tennis related
site or sport related site then you will get higher conversion and
chances of higher ranking will increase.
SERP Ranking & Link Exchange
You know know that if yo want your site to decently rank
higher
in the search engines then you most importantly do one thing and that
is actively build links to your site.All major search engines consider
how many links you have on other sites and it is a one of the most
important parameters to provide ranking to any site.More links higer
the site's rank goes this is the general rule but you also remember
that not only quantity important but also quality is more
important.Your site will not gain anything if you have lots of links on
the junk sites.Your site's link in many other sites means all these
sites with your link recommends your site to search engines as good
quality site.Remember that one way link will get more weightage than a
reciprocal link.One more thing may be not much surprising but can
easily understandable is your site also get weightage on all incoming
links.I mean if your page has lots of incoming links then the search
engines think that so many sites have made effort to get link on the
page so there must be something important about the page.
So more links on the page more important the page must be.There are
many scripts and software programs are available with which you can
find the high PR site relevant to your niche or content.Some of them
even have facility to automate the e-mail messages process asking for
reciprocal link exchange.So simple process is find such sites and ask
for reciprocal link exchange but....
But it is not so easy as it seems.Suppose yo have
a new
site now the new site requires each and every relevant link it can get
bt question is who is going to exchange link with you?If you asked an
established high PR rank site's webmaster then the possibility is that
you even do not get reply because such site generally get too many
reciprocal link exchange offers so such site's webmaster is going to
give importance to the sites from which his site gain something.Your
site is new so he has nothing to gain from the reciprocal link
exchange.Same goes with other established sites although they are not
high PR site.In short for a new site each and every link has highest
value and what value a new site in return provide has lowest value so
it is most difficult to start link exchange process.
So what you must do to solve this problem for your new site?
Don't worry there is a solution.If yo have visited these well
established sites and checked them thoroughly then you know most of
them have a link exchange form.You can fill up the form with your link
and details but all these sites have one common condition and that is
you 1st put their links on your site and also include the url of the
page where you placed the link.It is not hard part as it requires only
2-3 mintes only.And withot your page url with their link on it,you can
not submit the form,so you submit the form in hope that these
well-established sites will accept your site as a reciprocal partner
but remember there is no grantee from these sites that your link will
be included.It happens many times that these well-established sites do
not bother to reciprocate your link and enjoy one inbound link without
any work at their part,they save few mintes work in hope that the
webmaster who has submitted the link is not going to all the steps to
remove their link as it is more work for webmaster and it is true if
your link is not reciprocated with such a site and if you want to
remove its link then it is more work than you have done while placing
its link on your site.And a link on your site costs you nothing at
all.My experience shows that out of 100 forms yo fill up only 10 will
result in real reciprocal link exchange.Means 10 % success.So if
placing a link on your site and submitting a form for reciprocal link
exchange requires you to spend 4-5 minutes then yo are spending 40-50
minutes to get a single reciprocal link and you can say it is really
costly.It is lots of time but remember there is no other way for a new
site.
These are all hurdles for applying link exchange strategy to promote
your site and it is really costly if you think from the point of time
you have to spend.How can you make this easy and save your time as well
as get real reciprocal link partner.I have learnt this hard way and
through trial and error method but you can have it here without any
hardwork.Remember these points while using above technique....
-Go to Google and place the term "free link exchange " in the search
box,you will get lots of results.
-Do not submit to the sites on 1st 2-3 pages as everyone is doing the
same and these sites are receiving too many request for reciprocation
and so they will not bother to actually reciprocate.
-Submit request to the sites on 3rd page and above,they are receiving
less request and so eager for reciprocation and chances of including
will increase.
-Read the instructions with form if it says that your link will be
included certainly within defined time,such site will behave honorably
and include your link.You also found this written on a form that says
that you are submitting your link at your own risk and there is no
guarantee of inclusion. Such writing denotes that most probably they
are not going to include your link and you are trying in vain.
-Find out if there is an e-mail address on the form which seems like a
real person then before submitting a request and filling up the form
just write to e-mail address and ask if you submit the form,how many
days the site will take to include the link if you get timely reply
that means they are serious about reciprocation and your link will be
included.
Best of luck for happy linking!
Tips For Link Building
As I said before link building is one of the most important
marketing strategy to promote your site.All major search engines
consider and provide ranking of a page on the bases how many number of
out going and incoming links your page has as well as quality of those
links.Ih short your site's ranking in the SERP influence by number of
in + out links and quality of those links and traffic you receive from
them and so it is most important thing to learn or acquired knowledge
about.
The first step you should take is to use the sites you have
business relation with.Get your link placed on such sites and it is
easy as you have already got business relationship. Your link is going
to stay there for long time because of your relationship.You can get
your link on the following places while starting.....
- Business
Associations sites & Trade Group Sites .
- Existing
Customers’ sites. Trade associations.
- The Site
Of The Chamber of Commerce.
-
Friends’ relatives' sites.
-
Merchant, Vendors and suppliers websites
- On Your
Affiliates' Sites
Once you get placed your link on all the sites you can have
on
relationaship bases,there are many other place to get your link placed
and if you are serious enough about your business then you must do
everything to get as many in + out links as possible.
Directories
If you want your website to be successful and high ranker in all the
major search engines then you definitely you want to include it in each
and every major directory.Major directories where you can submit your
site are...(Read more in web directory section)
-Business
- DMOZ
-Joeant
-GoGuides
-Yahoo
All these directories are not free and some charge considerating amount
of money.
Ways To Obtain Links
There are many different way to obtain links and there are so many
different opinions about what works for link exchange and what does not
work. You can read about this in many webmaster forums.You have to
check your specific requirement as well as how successful you want your
site to be and how much hard work you are ready to do.
Some of the ways to obtain links
are............
-Uniqueness Of Content- Place unique content on your site so
the
webmasters who think the content useful will place your
link.This
is called natural link.
-Reciprocal Linking-You exchange link with other site.Yor
link on
that site & that site's link is on your site.This is mutually
beneficial if the both sites are targeting the same niche or business
and have no competing products.
-Article Marketing-Write quality articles and submit them to
as many places as you can.It is one of the best way.
-Forums - In the forum add your site's link in
signature(Read more in the forum section).
-Blogs Post comments on the do follow blogs relevant to your
niche or business with your site link.(Read more in the blog section)
-One more way is to find out places where yo can submit your
link
for fee or for free.How can you find out about such sites?Simple
through research and searching in the major search engines.
- “add your link”
- “add a link”
- “add your site”
- “add a site”
- “submit a site”
- “list a site”
- “submit your URL”
- “submit a URL”
- “submit your site”
Yo will discover lots of site but take some time and do
proper
research and find out the sites which are high quality sites and
relevant to your niche or business. Make list of sch sites for latter
submission.
Because there are lots of ways to build links I am sure you are going
to find a way which works great for you and ranking of your site in the
search engines goes higher. Again quantity as well quality is important
but give more weight to quality. If you want my opinion then I still
recommend Article Marketing which is one of the best strategy to build
lots of one way links.
Link Building & Popularity Of
Your Site
In my view link building process should not be difficult nor
it
should be time consuming. You might have read ads like :"Build 1000
back links to your site within 3 days by spending just $ 37".Let me
tell you frankly it is not true and your site's link may be placed on
junk site.Remember as I said above quality is more important than
quantity.
Yes quality is important but how can you judge a quality?It is
difficult task to judge quality.One more thing if your reciprocal link
partners' sites are not with good quality then reciprocation is not so
great idea so do not spend lots of time to write e-mail message asking
for a link exchange.
As I said above and again I repeat here that one the best way for link
building is article marketing.The best way to gain links quickly is
article submission. If you write a high quality article relevant to
your site's content or product and submit it to high PR article
directories then a single article can generate at least 30 to 40 back
links.Imagine if yo write an article a day and submit it then within
just a week you will have 210 to 280 back links to your site.And those
are one way links(more precious) and not reciprocal ones.
One way links are important,why?
Search engines change their algorithm frequently to provide more
relevant search results to their users.The 2 big search engines Google
and Yahoo are now giving less importance to reciprocal links as they
consider them link trade between 2 sites for mutual benefit. It is
heard that yahoo is going to penalize the sites with link pages in near
future
Suppose it is not like this then again non reciprocal one way links are
important because of visitors.Your visitors do not like to see the
sites with useless content and if the linked site is of lower
quality,you will also loose some reputation about your own site as
visitors relate your site to that site.And if you have exchange link
with some non relevant site then it will be of no use at all.And again
if you have exchange link with your competitor then you are handing
over your prospective buyers to the site.
So one should not link to any site?
No but actually you should link your site to as many authoritative
sites as possible. The authoritative sites are ranked 1 or 2 through
out your genre.
Links are important on each and every site and so do not give away and
place them freely on your own site. Just link to the authoritative
sites of which content your visitors will appreciate. To decide this
put yourself in place of your visitors and think what will you expect
from your site as a visitor.
Is there any other ways than article marketing?I have done everything
about article marketing but I still need more links.
Yes as I said before there are numerous ways and one the 2 most
important ones are....
1.Good Content : You have heard that content is king and it is true
with advanced algorithm of major search engines.Search engines are
providing more and more favors to the sites with good content.Morever
if a webmaster finds your content useful for his own visitors then he
is going to link your page or article through his own content.
2. Web Directories : Web directories are also good way to build one way
links.I am not writing anything here as all the important things about
directories are already written in web Directory section.
3. Blogs : You can post comments on do follow blogs with your
site link.Write a genuine comment but do not spam the blog.Again yo can
read in details at Blog Section.
4. Forums : You can insert your site link in the forum signature. Again
you can read more in the forum section.
Link Building & SEO For A New Site
Every webmaster knows that to get high ranking in SERPA your
site must be optimized with targeting keywords as well there should be
a link building strategy. I have included here some new tips.
The most important thing in link building is relevancy. All the major
search engines,specially Google provide high ranking in the SERP to the
site with the highest relevancy. But how can one determine
relevancy?There are tons of parameters that are considered while
determining relevancy but the most important parameter is how many
sites are linked to your own site.The site like IRS is high in SERP
because of this although they do not trade link with anyone.
If you see inside this tendency of search engines,you can
easily
know that ideal way is that you need only in coming links from other
websites relevant to your site or site content.For example if you run a
weight loss website then you only need inbound links from weight loss
related site as well as sites related to diet industry and nutrition.
And remember that inbound links from non relevant site like gardening
and traveling will not help you to rank high in search engines and it
is although true if they are sending 1000s of visitor and mark my words
in fact these non relevant links will harm your search engine ranking.
Remember one more point :Google favors a slow and steady increase in
links when it comes to link building to any site but here we are
talking about a new site so you should not worry about Google's this
particular tendency. But if you are doing link building for an
established site which has already indexed by Google then again slow
and steady wins the race is the right mantra.
You may know or may don't know that Google never ranked a new site and
a new site sits up to 6 + months in so much discussed Google sandbox.
If you take this fact in consideration then you do not worry about
Google for a new site.Any way Google is not going to rank your site for
at least 6 month so take advantage of Google's this strategy and build
as many links as you can during this period.
So for my own new brand site(except some particular ones),I always try
to build as many legitimate relevant links as I can the reason is that
the older the link more weight the link receives in the search engines.
The older links are more valuable so when the actual ranking time for
my site comes from the point of view of Google,most my links are at
least 4 month old because I have done most of link building during 1st
2 months.So consider this and build your links as quickly as possible
for a brand new site.
In Remember I did not say to purchase link,use link farm or do anything
which is not consider ethical by search engines.I am just
suggesting that use legitimate ways but start early and build
as
many links as you can before Google start to rank your site.Just take
advantage of sandbox period and make your links older and when you
approach 4th month in sandbox then just do not stop your efforts for
link building but slow down and make it slow and steady. This strategy
worked for my new brand site and I am sure it will work for your new
brand site,too.
Link Building Is Advantageous & Stepping Stone For Success
Link building is considered to be an important part of the
SEO
(Search Engine Optimization) services. Complete link building will help
to drive more traffic on your website and will try to place your site
amongst the top rankings of the search engine. In the recent days, the
SEO professionals follow different types of link building services like
one way link, two way link and three way link. Remember that just
applying to these services cannot increase the traffic on your website.
Simultaneously, if you try to analyze various top ranking sites and
organize an operation of link building between the two, then this can
work better.
The link building service is not so easy to follow as it seems to be.
Also, the linking concept has great impact on making your site famous.
Here are some useful tips that can help to attract more people towards
your site.
One of the best ways is to search the most targeted words of Google.
Get the top sites relating these keywords and get the links of these
sites. You can get some more links by analyzing the top ranking sites
and try to get them also. In case if you are not able to get the links
of the top most sites, then you can also trace the back links of those
sites.
You might think why the link building of so much importance. With the
help of link building, you can build various other hyperlinks of the
top ranking sites. This will be helpful in increasing the page rank of
your website. With the increase in the page rank, the traffic towards
your site will automatically increase and your site will become more
popular in the search engine. When the traffic increases on your site,
this means that other websites have started developing trust in your
site to share different information. This is liked by the bots which
are the computers that perform indexing and ranking of any website.
This will drive more traffic towards your site. At the end of the day,
every website is interested in gaining money either for donations or
for marketing their products or services. If this cycle continues
smoothly and with progress, then you can have a huge business online.
Building the links is very useful to achieve good ranking of your site
in the search engine. There will also be great traffic on your site
which could help in promoting your business. This process takes some
time so, try to follow and implement the link building services
properly in order to achieve great heights of success in your business.
It Takes a Village: Using Link Exchanges to Boost Your Traffic
While we may be in the mindset of comparing our website to an island,
standing on its own amongst the raging sea of the internet, one of the
best tools in improving your SEO and your traffic flow is to consider a
link exchange with other websites. Trust us on this one; taking the
time to build a network of websites that are linking to your site (and
vice versa) is worth your time and attention. There are several good
reasons why a link exchange plan will help your business.
The first reason, and one of the most obvious, is that a link exchange
will increase the traffic to your site. Not only can people find your
site directly, but you will also benefit from the traffic that is
attracted to your link exchange partners site. You want to exchange
links with websites that are similar to your own so that you have
quality interest, but ones that are different enough not to be direct
competition. If you're both selling the exact same product, this
doesn't make sense to exchange links. An example would be if you are
selling a yard rake. You might consider linking to gardening websites
or blogs. Your traffic is in the same niche, but you aren't competing
for sales.
A good way to decide what type of sites you should link to is to
consider the keywords that your site is using. Type your keywords in to
a search engine and go through the results. When people are searching
for a site like yours, these are the results they are seeing, so
exchanging links with the appropriate sites that your search returns
will be beneficial. The most traffic is going to the sites that appear
on the first two pages of a search so try to get the links from there.
Once you have a good list, contact each site and propose a link
exchange. If they are an active website looking to grow their traffic
flow, chances are they will take you up on your offer. You will send
them your link and then they will send you there's. It is pretty simple
really. Developing and implementing a good link exchange strategy is
only going to help your site. Consider beginning one today.
Using Link Building To Increase Traffic To Your Website
Link building plays a vital role in higher search engine
placements and good traffic to a particular website. It has emerged
itself into a full scale industry, with millions of dollars in
turnover. It is one of the most important processes that affect your
websites page ranking on different search engines such as Yahoo,
Google, MSN etc. Basically in link building, as a user discovers a page
and likes its contents, he links to the page and thus the page gets
higher ranking. This is the process in which links are acquired.
For building link popularity, link building services are used. These
services can save your time and advertising expenditure. The success of
link building depends upon the quality of inbound links. There are
three types of link building one way, two way and three way.
One way This type of link building is used only used for establishing
incoming links without displaying the other ends link on yours. All
this is done through blogs, articles and press releases. Thus it can be
said that, social media is a great medium for one way link building and
drawing traffic to your web site.
Two way This process, also known as reciprocal link exchange, requires
you to submit your link to other websites and accepting their links in
return. This process is based on give and take policy. But one must be
cautious while exchanging links with others, who are having same or
higher page rank.
Three way In this method, link building services operate by involving a
third website as a medium for exchanging links between two websites. A
good SEO provider will ensure to eliminate non essential linkages and
would take care of inbound, outbound as well as reciprocal links of
your website.
There are lots of companies providing link popularity building India.
These companies are the best place to get all your answers to website
queries. Such Indian companies charge a lot less as compared to
companies worldwide and are also able to deliver best results.
Thus, we can say that link building is a very effective tool and one
should definitely subject his/her website to it if you want to become
successful.
There are many search engine optimisation (SEO) methods, and one of the
most important is link building.
What is 'link building'?
Link building in basic terms is building links back to your website -
whether you post them on websites or forums, write articles with links
back to your site and submit them to directories or many of the other
ways in which you can gain links to your site (see below), it's all
done with one aim; to improve the ranking of your site in the search
engines!
Why?
Why would you want to increase the ranking of your website in the major
search engines (Google, Yahoo, Bing)? The higher your site appears for
keyword phrases relating to your website, the more visitors your site
will receive! No longer will you need to spend heavily on advertising
or marketing projects, if you can appear on the first few pages of
Google, Yahoo and Bing for a competitive keyword phrase that describes
exactly what you're offering on your site then your traffic will
increase instantly!
Quality Back Links
Back links are known by many different names; inbound links, inward
links, in-links and incoming links - but they all mean the same thing -
a link to your site that a search engine like Google can use to find
your site. Receiving quality back links from popular and highly ranked
sites can directly help your own websites ranking - with different
types of back links such as reciprocal links, theme-based links,
three-way links, directory submission links and many more, it's well
worth your time and money contacting a professional SEO company in
Manchester like Gareth Hoyle to take care of your SEO campaign.
Beware...
...sites that can get you banned. If you decide to choose a
ridiculously cheap SEO company to work with, there's a good chance they
will use SEO methods that could get you banned from the major search
engines!
Through using a world-renowned SEO company like Gareth Hoyle you can
rest in the knowledge that your site is in safe and experienced hands.
Most vital part of link building is the reciprocal link
exchange
It is already known to you that to get a better position on
any
search engine you have to have a good search engine optimization
of your webpage. A good search engine optimization will do a better
link building to get the maximum traffic of your page. Link is the most
vital and crucial part of your website as it determines the visibility
of your webpage. Without link building no Search Engine Optimization
can ever be complete or can get the desired results. So you can easily
conclude that this is a pivotal role in building the popularity of your
site and thus in your business too. So do not ignore the part of search
engine optimization as it can make or break your business. There are
various methods of link building. And among them on of the most
important is the reciprocal link
building.
Now you are thinking that what a reciprocal link building is. To know
about this you have to know about this at first. This very thing is
known as link swaps, link partners, or link exchanges. This plays a
great role in boosting the search engine ranking of your website along
with increasing the web traffic to your site. Therefore most of the
leading seo companies pay a good deal of attention in building
reciprocal links. But it should be remembered that building reciprocal
links should be a part of your link building strategy and not the sole
concern of your marketing strategy. Reciprocal links are important
because when your site ranks in any search engine then most of the
search engines consider and count the fact that how many numbers of
sites are visiting to your site or links to your site. The quality of
those sites is also counted or is taken into account.
The reciprocal links are a kind of agreement between two websites in
which both of the sites agree to publish the link of each other on
their website. It is a type of banner link to a site which can be in
the form of text also and which directs the visitors of one site to
visit the other site. The same kind of text or banner link could also
be found on the other site also. Moreover it should be remembered that
the exchanging of links is based on the mutual trust of the websites.
It is not always possible for the search engine optimizers to monitor
whether the other sites are also maintaining their links or not. It is
often seen that while re-modifying the site these links are often
forgotten of. It may be that the site you are liking with may not pay
proper attention once they get better ranking therefore in that case
you should monitor the sites so that they may not bury your link under
other information, or delete it during site up gradation.
The theme of reciprocal link building is that your site and the sites
reciprocally related to your site both are dependent on each other for
link building.
Link Exchange Tips, No Tricks
* Use text links, avoid image links.
* Anyhow, if you have used image links, then always make sure to put
your keywords in the alt tags.
* Put your prime keywords in text links and always insure to put a
short descriptions of your website/page in minimum of 20-30 words or
more if allowed.
* In text links if you are not allowed to add descriptions then always
try to put a short descriptions in title tag. E.g.: < a href ="
link-exchange.html " title =" Link Exchange Tips, No Tricks
">Link
Exchange< /a >
* Avoid repetition of keywords, repetition will lead to low rankings.
* Always try to exchange links from related websites (e.g. if you have
a football league website, then a link from other sports websites will
be known as related website links)
* Never, exchange links with unrelated websites/pages.
* Always ensure that the website that you are exchanging links with, is
well optimized and has a good content.
* Never try to exchange links in quick sessions. Since search engines
ignores or does not index those sites who gets bundles of links in
quick time.
* Give your link exchange works few hours every day, to ensure that you
get limited but quality links.
* Mainly for new websites, avoid exchanging bundles of links in quick
sessions.
* Avoid creating a link/links.html file, since search-engines do not
index link/links.html files, often.
* Always make a 'resources' (any appropriate name) folder and create an
index.html file for that named folder and create appropriate html files
for appropriate links going into them. (a sort of web-directory)
* Never, never exchange links with pages bearing more than 50
back-links. Generally 25 is appropriate and should not be more than two
clicks away from the index/main page.
* Always ensure yourself that the page/website you are exchanging link
is being indexed by the search engines or not.
* Also ensure on your own that the page/website you are exchanging link
with, is not being blocked by any scripts, or disallowed by robots.txt,
or disallowed by using noindex, nofollow on html page.
* Avoid linking to those tricky and false websites, and if possible
inform already linked websites about the matter and ask them for
link-exchange, if related to your websites.
* Links from the main/index page of the related website is the most
quality link that a website can get. But, never try to place more than
20 back-links in index/main page.
* Exchanging links with your competitor's back linking website/pages
are also the quality links that a website can get.
* Never post your website links to FFA, Guestbook, or other unrelated
areas. Since search-engines completely ignores such links and may
penalize your website.
* Site bearing good Google page rank are appropriate for link-exchange.
Generally 4+ Google page rank is great for link-exchange.
* Exchanging links with old website is excellent.
* Link exchanging with new websites, with decent Google ranking at
first, but bears quality contents and is well optimized, is also an
excellent option for exchanging-links, since new websites bears less
outgoing links than the old websites.
* While exchanging links for homepage of your website, also try to
exchange links for sub-pages of it, for better ranking for that
particular sub-page.
* Personal verification of the linking partner's website is recommended.
* Check for total incoming and outgoing links for whole website or for
particular sub-pages of your linking partner's website and off course
of your own before getting link exchanged.
A link back to the author's article page Link Exchange Tips, No Tricks
is compulsory, in case of publication of this article in featured
article websites or others. Example of author's search engine
optimization and link building work can be found at The Indian
Handicrafts.
* Send an unsolicited automated and/or canned link exchange
request via email and/or online contact form. Combining both of these
methods guarantees success.
* Provide a link in your automated link exchange request to the page on
your high quality site where you've so graciously linked to the
recipient. That page where their link appears should have a Google
PageRank™ of 0-3 (zero to three) with 0 being the best, and
have
a unique keyword rich directory path like this...
http://www.example.com/links/keyword_keyword_keyword/keyword_keyword/
keyword/keyword_keyword/keyword_45/keyword_links.html
Important Note: The deeper you bury their link within your website, and
the more keyword phrases you can strategically place in the URI path
separated by hyphens, underscores, slashes and/or other delimiters, the
greater your chance of securing a quality link exchange. Three or more
hyphens in your root domain is an added plus and sure to attract high
quality link partners.
* If your high quality links pages are showing up as Supplemental
Results in Google site:example.com searches, that is definitely an
added benefit.
* If you have 50+ outbound links (OBLs) per page, you're doing good.
* If you have 100+ outbound links (OBLs) per page, you're doing great.
* If you have 200+ outbound links (OBLs) per page, that is absolutely
outstanding!
* Use your Google Gmail account and/or your links@example.com (company)
email address to send the automated/canned link exchange request. Use
both email addresses for maximum effect!
* Tell the recipient in your automated link exchange request that the
link to their website will be removed (expires) from your high quality
links directory in a specified number of days if you do not receive a
reciprocal link from them. This is a great way to attract high quality
links!
* Send unsolicited automated follow up emails with additional automated
link exchange requests. This is sure to get the recipients attention.
Additional Tips for SEO Link Exchange
* Link to the recipient with the link rel="nofollow" attribute.
* Link to the recipient using a 302 Found tracking script.
* Link to the recipient using JavaScript to hide the link from being
indexed by the search engines (<a href="javascript:">).
* Link to the recipient from a high quality links page that has 100+
outbound links.
* If you've been creative enough and have found a way to place 200+
outbound links on the page, that should convince the recipient to
participate!
* Inform the lucky recipient how important PageRank™ and
links
are for the survival of their website in Google and, that linking back
to you will improve their overall search engine positions. Specifying
that their link must come from a page on their website with a minimum
Google PageRank™ of 3 is definitely a great way to earn
brownie
points and seal the deal!
* Include a second email address in your automated link exchange
request (in your signature) along with the name and link of the program
that generated the unsolicited automated and canned link exchange
request.
Link Exchange Work:
1. Bringing link exchanges to you, instead of surfing the web to find
them, is smart webmastering. This is done by building backlinks to your
link swap web page, in order to get both organic search and direct
traffic. The benefit is to reduce the amount of time spent on searching
for Link Exchanges. Also, there is less time spent on initial link swap
emails that do not get a response. Possible backlink title phrases:
theme Link Exchange
theme Link Swap
Reciprocal Link Exchange
Swap theme Links
Tip. When building backlinks, smart webmasters add
more
hyperlinks to their link exchange web page on the pages within the same
site.
2. Finding high quality relevant websites should be easy. [see Thy SEO
Checklist Technique #3.1] The Google Toolbar PageRank and a
link:FutureBacklinkURL at Yahoo search, well help determine webpage
quality. If you have never used Google's Toolbar, it's a cool tool and
can be turned off and on from the View > Toolbars menu in
Windows
Internet Explorer.
Tip A. Other site's that offer an online link
exchange in
.php form look like time-savers, on the surface. I find that around 25%
of these sites don't seem to work when clicking "submit." In any case,
one way to find these is to search at Google: inurl:php "add link"
keyword. I keep track of .php sites that do not work when submitting.
This helps me avoid working with the same site in the future.
Tip B. I minimize the act of soliciting link swaps
through email. This reduces any possibility of SPAM complaints.
3. I lock in quality backlinks from exchanges, by doing the following:
A. I place the other's backlink on a page that has
a better Google PR than my backlink.
B. After an exchange, I offer a top-link
agreement, giving
a better placement than I ask for. Example: I tell them "I will keep
your site within the top 5 listings at the web page it's already on, if
you keep mine within the top 15 listings at the web page it's already
on."
C. I chat about something I find interesting about
their site, by-way-of email, to help build rapport.
Backlink Life in Link Swaps:
Periodically checking to see if your incoming links, in Link Swap
agreements, are still up, is part of the webmaster's work. I am going
on seven years as a link exchanger. From my experience, I can say that
once a swap has been finalized, your backlink should stay up based on
your backlink's usefulness, it's Google PR, and the equality (similar
PR) of the reciprocal pages.
Webmaster Central's Does Google Remove the PageRank shows that
backlinks lose their value after deleted.
Once both backlinks, in a quality link swap, have been published to the
web, how long will yours stay up?
95% of your BLs should stay up for 1 month |
90% of your BLs should stay up for 3 months |
75% of your BLs should stay up for 6 months |
65% of your BLs should stay up for 1 year |
50% of your BLs should stay up for 2 years |
25% of your BLs should stay up for 5 years |
When the other webmaster notices your site is above theirs for the same
keyword phrases they are working on: How long, when they unfortunately
see you as competition?
85% of these BLs should stay up for 1 month |
80% of these BLs should stay up for 3 months |
65% of these BLs should stay up for 6 months |
60% of these BLs should stay up for 1 year |
45% of these BLs should stay up for 2 years |
20% of these BLs should stay up for 5 years |
All percentages in this second set have been reduced by 5 to 10%. Other
webmasters who remove your backlink first might be eliminating a reason
for your site's high ranking. In other words, they do not believe in
Godly link swap relations, but they may be in unfortunate competitive
fear of other good sites that share the same theme.
Both number sets above reflect only BLs of webmasters who are not the
first party to end link swap agreements.
I have thought about other reasons a backlink is removed first, in a
link exchange. To me, based on my good experience, the webmaster who is
removing BLs first is doing it out of the possible following reasons:
(1) The evil Bait-and-Switch: They see removing your link as no big
deal and maybe the other webmaster won't find out until years later. He
is a merchant, the balances of deceit are in his hand: He loveth to
oppress. - Hosea 12:7 (2) There is fear that their reciprocal backlink
really won't stay up based on their experience with other link swaps.
This fear is what drives them to end link swap agreements first. (3)
They are cutting back on these outbound links to avoid a possible
engine algorithm penalty. There is a possibility of duplicate content
that is a characteristic found in link exchange titles and
descriptions. (4) They would like webmasters to believe that backlinks
lose their value the older they get. With this in their agenda, they
assume other webmasters do not care if their backlink is removed after
a period of time. (5) Upon checking their outgoing links, your site was
not working on a first or, after a few days, second attempt. (6) They
did not accurately record the web address of their backlink. After not
finding their backlink with a brief search they assume the agreement
has ended.
Smartness:
It pays to be smart, when sending link exchange requests through email.
This approach should almost eliminate the possibility of being
red-flagged in the email system.
To be smart, a webmaster should only send Link Swap Requests to
webmasters who ask for it. When another webmaster does not ask for an
Exchange, your IP and email address have a higher likelihood of getting
labeled as SPAM.
If you don't really care about SPAM complaints, you could at least take
this easy step for consideration to others: Add the other webmaster's
backlink first and state this web address in the first email. A happy
email reader, most of the time, should not complain.
Link Exchange Email Scripts:
#1 ~Visit Their Link Swap Page & Email Recieved Request - Add -
Send Email~
I visited your link page at http://www.____ and I am sending my info as
requested.
I placed your link http://www.____ at Google PR __ http://www.____ , 1
click away from Home Page - let me know if your site's info is correct.
Could you place my link on PR __ http://www.____ and reply?
In return, I'll keep your link on my good page.
My Site's Info:
url: http://www.____
title: ____
desc: ____
Fair Link Swaps should last forever.
Tip: "Could you place my link on a good page and
reply?"
should be used, when you don't know your exact future backlink.
#2 ~Email Received Request - Don't Add Yet~
I could place your link at Google PR __ http://www.____ , 1 click away
from Home Page.
My Site's Info:
url: http://www.____
title: ____
desc: ____
I will add your site once I see my link at your site. Or, I could add
your link first, let me know the address of my backlink.
Tip: The above script should be used when you'd
like to
see the other's web sites before adding their link. When deciding
whether or not to do a link swap, these two things should be
considered: (1) Do I like the Google PR or the amount of backlinks for
this site? (2) Based on my notes, did this site's webmaster end a
previous link exchange agreement first?
#3 ~Email Received Request - Under 100 Links Request~
I received your link exchange request.
Can I get my link http://www.____ at http://www.____ moved to a page at
your site that has under 100 links? If not, could you remove my site?
See Design and content guidelines at:
http://www.google.com/support/webmasters/bin/answer.py?answer=35769
Could you reply with my new reciprocal address? I will add your site to
Google PR __ http://www.____
Tip A: When my link has not yet been added to a
page
containing over 100 links, I don't spend any more time on this link
swap. Sometimes I reply to let the other webmaster know my opinion
about 100+ link pages. Sometimes I don't let them know about this
possible Google algorithm penalty.
Tip B: To quickly determine the amount of links on
a web
page, plug in the address at Meta Tag Analyzer and scroll to "URLs
found" at bottom.
#4 ~Adding Their Link After Seeing Yours~
Your link http://www.____ is at Google PR __ http://www.____ , 1 click
away from Home Page. As long as my backlink stays online, I will keep
yours up.
I will move up and keep your link http://www.____ within the top __
listings at the web page it's already on ( http://www.____ ), if you
move up and keep my link http://www.____ within the top __ listings at
the web page it's already on ( http://www.____ ). Could you reply for
top-placement agreement?
Also, I could place your link on PR __ Home Page http://www.____ for my
url at your PR __ theme here Home Page.
#5 ~Top Agreement Completion~
http://www.____ is within the top __ listings at http://www.____ and
will stay there as long as http://www.____ stays within the top __
listings at http://www.____
Thank You for top placement!
The above words in green are optional.
The above characters in chocolate should be one blank space in your
actual script.
What Are the Benefits of Link Exchange
In simple explanation Link exchange is where you can feature other
websites links on your own website and in exchange, the partners will
display your web site hyperlink on their web pages. Link exchange has
been practiced for a very long time (since the start of web) by website
owners and link exchange is now used by almost every site on the web
big or small in order to improve rankings.Link exchange has certainly
evolved alot since internet marketing started ,however one continuous
factor is that Link Exchange was and still is one of the best ways of
ranking your site or page higher on the search engines.
What are the benefits of link exchange ? Well link exchange has been
and still is a major part of internet marketing with the main benefit
of link exchange being that it is one of the leading factors in
improving placements in search engines. Undeniably link exchange is the
easiest way to improve your website link popularity, and by doing so,
to achieve better search engine positioning and increase your website
traffic. If done properly Link exchange is a very effective and
inexpensive approach of gaining popularity and prosperity on the web.
As has been proven over many years now link exchange is the most
successful way for increasing your visitor traffic without paying any
money for advertising. In addition link exchange is one of the most
effective ways to increase website ranking, measured for example by
Google page rank, therefore increasing traffic to your site.
Google was the first search engine to determine the most relevant pages
according to the relationships between websites ,as this system was
very accurate at gauging the importance of a website when Google first
started,which in turn lead to the popularity of Google today. Google
started all these trends including page rank and after year 2000, this
practice has gained more popularity as search engines such as Google
started favoring sites that had more links in the rankings. However it
is also only fair to point out that relevancy is equally and sometimes
more important than page rank for Google.
Due to the domination of the search engine market by Google, and its
underlying page rank technology, sites are deemed to be more important
if they have large numbers of inbound links. However it is important to
point out that if a lot of bad quality and irrelevant sites are linking
to you, and your site is linking to them, Google may penalize your site
for being irresponsible for your website content. Search engines such
as Google use a special link analysis system to rank web pages. For
example, try to grab top position in Google for 'investment' or
'traffic' or 'without a high page rank and you will quickly find you
have virtually no chance. Ultimately page rank is like trust rank for
Google as well as for webmasters therefore I fail to understand why
some people will not learn that they just can't fool Google with their
stupid tricks.
Well folks, It's time to start looking to search engine optimization
again and as some if not all of you know, part of that game is getting
your site linked to by as many other sites as you can as described
above. In the beginning it was hard to get listed high any search
engines out there, but after some search engine optimization things
which i did to several of my sites, search engines started to like
these sites and since then things are doing well.
However it is again important to point out that the only links I have
out from them goes to safe and tasteful sites, with tools and resources
that I think my visitors might find useful. Equally all of the links
coming in to my sites are links that equally adhere to exactly the same
principles the key word being relevancy. I think that people need to
take responsibility and do search engine optimization the correct way
and focus some of their energy on making their site valuable to the
community, and well designed and not waste their time trying to trick
the search engines.
Unreservedly the best links are not paid for or exchanged but earned
and given naturally because of a web sites quality content. In my
humble opinion this is the hardest part of any search engine
optimization method but equally the most rewarding. However my
rationale for saying all of what i have is by way of giving you a brief
overview of search engine optimization methods,and is intended as a
time-saver that conveniently provides you with the info you need to
make an informed decision.
Link exchanging can expose your website to Internet users on a
worldwide basis as link exchanging is one of the best methods of
getting exposure to your site on a limited or zero budget. Increased
and targeted traffic can definitely be achieved by utilizing effective
and relevant link exchange to attract larger, quality and targeted
traffic for your web site. Websites with large exposure to the online
market receive thousands of visitors a day, having a text link pointing
to your site from one of these sites in a key area can filter huge
volumes of traffic to your website. As we all know and have experienced
the success of every web business lies in its traffic doesn't it.
Link exchange is or should be a crucially important strategy for every
internet business owner,as by using positive and relevant link exchange
will prove to be the most accessible way to improve your web sites link
popularity.By doing so,you will also achieve much better search engine
positioning and increase your web sites traffic. Link exchange is also
one of the most important steps in search engine optimization making
link exchange an absolute must do for search engine ranking by any
webmaster.
I believe without any shadow of a doubt that link exchange is the very
best free resource available to increase your website traffic although
it requires patience and persistence in equal measure to utilise it
successfully. However If you want to promote your web site on a limited
budget,then link exchange is undeniably the best option.
Mastering the Art of Link Exchange to Make Money
As the Internet world continues to get crazy, with more and more web
players signing up for an online money-making quest, ideas are being
churned out from all sides. People are getting more and more creative,
especially when it comes to website promotion tools to make money. As a
website owner or webmaster, given the myriad of options that are
available to you, perhaps you find it hard to choose which techniques
to apply.
One of the most effective website promotion tools is link exchange. To
help you evaluate this tool to tell whether it can help you or not,
there are three main things you need to know. The first thing you need
to know is what link exchange exactly is. If you’ve already
been
a web player for a long time, you’ve probably heard and
encountered link exchange already. However, if you’ve only
just
discovered the wonders to make money online, here’s yet
another
tool that can help you with your quest. The next thing you need to know
about link exchange are the various ways how link exchange can help you
make money with your website. Finally, you also need to know how link
exchange works, in case you’ve proven that it is effective
and is
a technique that is worth applying to your site.
What is link exchange?
In a nutshell, link exchange has been defined as the process of
exchanging links between websites. Participating in link exchange
programs are usually free, but of course, some programs also charge
fees. Despite this, it is still a good idea to use link exchanges as a
tool to increase traffic to your site to make money. The primary reason
for this is because it is a very cost-efficient tool.
How can link exchange help you?
Link exchange helps you in two different ways. One is through direct
links, and the other is by increasing your page rank for SEO purposes.
By exchanging links with other websites, especially complementary ones,
is a good way to widen your online presence. This way, more people have
more access to your site. Visitors of pages you’ve exchanged
links with can click on your link to get to your site. This is how
direct clicks work. On the other hand, by increasing your link
popularity, you also improve your site’s search engine
ranking.
How? Basically, search engines prefer sites that have many inbound
links because the more inbound links a site has, the more important and
relevant it is in the online community. So by participating in link
exchanges, you drive traffic to your website through direct clicks and
through search engine results and hence increases your chance to make
money. You also get to measure the importance of your website online.
How can you use it as a tool?
By joining link exchange programs, you are required to surf the
websites of other members owners. Every time you surf a member site,
you earn credits, which are transformed into visits to your own sites
by the other members. Primarily, by surfing one another’s
sites,
members of link exchange programs already increase traffic. However,
that’s not what link exchange aims to do. By surfing sites,
you
will come across websites that complement yours. When you find one,
contact the webmaster and arrange to exchange links with them. Remember
that it is better to find sites that are trying to reach the same
target audience as you are. This way, you will get more targeted
traffic to your site to make money.
Now that you have the basics, can you think of a reason not to use link
exchanges? Sign up for a link exchange program now and start to make
money out of your website.
Automatic Link Exchange And Its Benefits
What is link exchange?
Link exchange is the popular method of increasing page rank and
generating maximum incoming traffic. But generating enough links is not
as easy as it seems. There are many important things you should take
care of before starting your link exchange campaign. Before discussing
link exchange tips, we should understand exactly what a link exchange
is. Link exchange is simply the exchange of your links with others.
Every Webmaster wants the maximum number of visitors coming to his site
for obvious reasons; his revenue and site popularity both increase with
the increased number of visitors. But the basic question remains on how
a Webmaster will be able to generate enough links coming to his site?
There are two popular methods for creating the targeted links, one is
manual and the other is the use of automated linking programs. Whatever
method you choose for your linking campaign, remember that each has its
own pros and cons. For instance, manual linking may take months to
complete and automatic linking can result in untargeted and irrelevant
links.
Automatic Link Exchange and its benefits
Automatics links are links which are generated using some kind of tool.
With automatic links, you are not required to do the hard work
yourself, whereas in manual linking you have to do the tedious work.
For automatic link exchange, all you need is the selection of the sites
you want to generate a link to or from and the link exchange program
will handle the rest of the process. With the automatic link exchange
system, you can get hundreds of incoming links to your site with just a
few steps. Automatic link exchange also has the benefit of a segregated
directory that optimizes organization into different topics and niches.
This makes it even easier to gather only relevant links. However, the
cost may be discouraging. Of course, you can use free auto linking
services. But comparing a free auto linking service to a paid linking
service, you can easily differentiate the difference in their quality.
There are various auto-linking software available in the market; these
software can generate hundreds of reciprocal links to you. The quality
of auto-generated links depends upon the price. Still, an automatic
link exchange program has many advantages to recommend it over a manual
link exchange program. Some of these advantages are:
* Your site can be linked with hundreds of web pages in just a few easy
steps.
* Every auto-linking directory is well segregated in different topics
and niches. Therefore, you can easily find the most relevant links for
yourself.
* Today, these automatic link exchange programs are available at very
competitive prices. Some of them are even free. The amount you are
willing to put up depends on the premium you place on quality links.
* It gives you a big source to find a business partner or associate.
Manual link exchange is now fast becoming history. Gone are the days
when you can hardly get even 10% to 15% responses from manually created
links. Exchanging your links automatically gives your site more
exposure and serious web traffic. The response level is also much
better with an automatic link exchange system. With a quality link
exchange, you will see the boost in web traffic coming through search
engines. Your increasing link popularity results in more traffic, high
page rank and a major source of income for your financial needs.
The Power Of Free Reciprocal Link Exchange Programs
Description: Find out the truth about Reciprocal Link Exchanges and see
if they are right for you at this time. Please read our unbiased review
of Reciprocal Link Exchanges.
One of the many keys to success for any web site is how good their site
is placed in the search engines results pages. Every search engine you
find determines top spots by the same manner: link popularity
. You can achieve this by using free reciprocal link exchanges and the
more links you have that are from other high quality sites determine
what sort of lead you have on the other to win that coveted top spot.
The more links that you have the better chance you have of getting good
positioning if you have established hundreds of quality, relevant link
exchanges. Therefore, free reciprocal link exchange is a good bet.
Google's PageRank system is Google's way of attempting to try to
measure the importance of each web site and sites that have a higher
PageRank will tend to rank higher in the search results, and in return
they will happily receive more visitors from Google.
Free incoming links exchange is great when dealing with Google because
they are the most popular search engine in the world and raising your
website's Google PageRank can be the catalyst toward increasing the
number of visitors that your site receives.
The most important factor that Google uses in order to determine
PageRank is the total number of links that are pointing to it making
free incoming links exchange invaluable. The PageRank of the pages that
those links are on are crucial to your web sites ranking which means
the more links leading to your site from other relevant, quality web
sites, the higher your PageRank will be. An effective way in increasing
your PageRank is by inviting other webmasters to participate in free
incoming links exchange will be mutual beneficial.
Every single major search engine online be it Google, Yahoo!, and MSN,
all factor in link popularity in their search ranking. Moreover, other
search engines "borrow" their results from one of these big three.
Establishing an effective incoming links exchange program can very well
increase your ranking in all of the most popular search engines. In
short, free incoming links exchange plays a huge part in this.
There are several programs you can purchase on line that can easily
automate the process of free incoming links exchange as well as
maintaining as well as creating reciprocal link exchanges. Every single
popular search engine considers how a site's rank is determined by the
quality of links you have on your web site and the number of visitors
is therefore there to get a large number of high quality, relevant web
sites to post links to your site.
If you are one of the many people who wish to participate in link
exchanging but do not have the time to do it manually and decided to
opt for a program you may be wondering if search engines like Google or
Yahoo! can determine whether or not the links were generated by the
program you have purchased as well as if these search engines even care.
The answer to both these questions is yes. They care because companies
pay money to be listed as "sponsored" links and seeding your links can
play games with their software messing up their sponsoring so yes -
they care.
As far as being able to tell whether or not you used a program to see
your links - yes. The software they use detects certain key phrases and
product information that your software embeds into the HTML coding. If
you wish to pull one over on them you may be able to remove the code by
opening your HTML files into an editor and locating your link pages and
finding the code left behind by the software (it is always near the top
and hidden) and simply delete it. Just remember that free reciprocal
link exchange is gold in your hands, don't let it tarnish.
Link Exchange Request as a Tool for Web Promotion
When you have a business on the Internet today, you need to give it
every opportunity to thrive.
Having a web site that displays your products and services is a great
way to alert internet surfers of your site, however, you can have the
best site on the internet, but business will ultimately fail if no one
knows you are there.
Most of us realize that there is not a better way to get people
visiting your web site while waiting to be listed by search engines is
through being linked to by other quality sites.
Advertising your web site is what will draw customers to your site.
There are many ways to advertise your site, however the best way to do
this is through link exchange.
Link Exchange ("Reciprocal Link Exchange") is the practice of
exchanging links with other websites.
It has been a long time practice by website owners since the beginning
of the web.
Exchanging links can save a lot of money that you otherwise would have
spent on other means of Internet advertising.
Link exchange is a very effective and inexpensive approach of gaining
popularity and prosperity on the world wide web.
It have been used by a lot of webmasters for years as a means of direct
marketing.
If you exchange links with relevant websites increases your link
popularity and in part, improves search engine optimization. It is an
easy and very effective way to trade links.
In order to get your request accepted, you must make sure that your
site is worth linking to, it should be attractive, useful, and most
importantly, have good content.
Always accept and request link exchange with sites with a similar theme
as yours. Google and other Search Engine Robots give a lot of weight to
relevancy.
The software for this process usually query search engines under target
keywords, finds a list of high ranking website that appear in Google's
first two Search Engine Results (SER) pages and then sends automated
link exchange request e-mails to the Whois or Alexa contact.
Link Exchange offers one way link building to with millions of web
sites exchanging links simply to improve rankings, these links tend to
be free, irrelevant, only with search engines in mind and tucked away
on pages stuffed with link exchange partner links.
Link exchange is one of the most important steps in search engine
optimization (SEO).
Web sites must be signed up with their service in order for you to
exchange links with them.
Web sites that have completed many link exchanges will usually
experience increased traffic through direct clicks and search engine
results.
Reciprocal linking is one of the most important tools for web
promotion; it increases the link popularity of a web site, as long as
the linking category is relevant to your site.
Something to think about: if you build a quality site you probably
won't have to worry about requesting links, people will visit your site
just because it is useful for them, or because you offer what they want.
What is Link Exchange?
Link exchanges have been used by webmasters for years as a means of
direct marketing. Recently, this practice has gained more popularity
among webmasters due to the fact search engines prefer websites that
have many inbound links, thus improving positions in the Search Engine
Result Pages (SERPs). To the search engines, this is an accurate means
of determining the importance of websites. This practice by the search
engines to rank websites has helped lead to the popularity of
linked-based search engines, like Google. Thus, link exchange software
and services have become popular.
There are various ways to initiate a link exchange with another
website. The primary way of beginning a link exchange is to email
another webmaster and ask to exchange links. Another way to find
websites looking to exchange links is to visit webmaster discussion
boards. These websites might have link exchange forums or link exchange
directories where webmasters can request link exchanges from a specific
category or have open requests to allow any website to exchange a link.
The basics of the link exchange
If this is all a bit foreign to you, let's start with the basics: There
are two kinds of links: "outbound" links and "inbound" links. Outbound
links are links on your site that point to other websites. Inbound
links point from outside sites to specific pages within your site.
Therefore, as you can see, any specific link is both outbound and
inbound, depending on your point of view. A link on your site -
yoursite - pointing to our site - other site - is outbound for you, and
inbound for us.
Link Exchange Increases PageRank
Google's PageRank is an important measure of the popularity of each web
page. The higher your site's PageRank, the better your site will rank
in Google's search results. The more high quality links you have
pointing to your site, the higher its PageRank will climb.
Link Exchange Increases Link Popularity
The number and quality of websites that link to your website (link
popularity) is one of the most important factors that help all search
engines (not only Google) to determine your site's relevance for a
search phrase. Exchanging reciprocal links with other websites has
proven to be an extremely effective solution for webmasters seeking to
improve their search engine rankings.
Benefits
* increases your search engine ranking dramatically.
* helps to get a link to your site on similar sites.
* finds sites that are linking to your competition.
* automates your email contact with other sites.
* generates and maintains your links page.
* automatically checks partner sites to ensure they are maintaining
their link to your site.
* imports your current links pages.
What is Better Link Exchange or One Way Links
Link exchange is very helpful when building link popularity for your
website, it also helps in building contacts and getting better search
engine results. There are many free link exchange sites on the
internet. Link exchange is beneficial but one way links are more
valuable to your website. Reciprocal Link Exchange is still a very
valuable practice. Everybody is always looking for the next big thing
to bring more links to their websites.
Quality is better than quantity. As everyone knows by now links that
grow to quickly do not look natural to search engines, so when search
engines see this they become suspicious. Getting quality links are more
important than getting quantity of links. One link from a page rank 8
can push you to the top of the search engines rankings compared to
getting 100 page rank 0.
Getting links from web pages that contain your main keyword in the page
title is extremely powerful and is something many people often
overlook. Your link title should be brief and free of long sentences.
When optimizing your site you should optimize around the researched
keywords that you chose. Remember content is king. Search engines love
links and if these links are natural within the content search engines
see the benefit and use them. Plus the rapidly changing content is
another reason the search robots love the new content. Having good
quality content is what brings reader to your site. Since the internet
is about information content improve the quality of your website and by
improving the quality this will bring people to your site. The site
should be optimized for your chosen keyword or keywords. The first
recommended way to get links is to develop useful, unique and original
content. The way to get links to your site is to create well thought
out meaningful content, when webmasters visit your website will read
this information become interested and link to it from their website.
Manual link exchange is slow. However, link exchange done manually can
be very, very time consuming. When placing the link in text body of the
content, you are basically letting the visitor know that you are
recommending the other website, the visitor might not be conscious of
this, but this is basically what you are doing. Many people believe
that Google and Yahoo have already started penalizing web sites that
does link exchange in a large scale but we do not know the extend of it.
Reciprocal link exchange is not dead, if you provide links for the
benefit of your visitors. Linking for the sake of visitors is a win-win
scenario. Every link on your site is an official business contact
exposure. So when opting to exchange links make sure the partner you
are exchanging with is motivated to put the link on his site and you
will need to do the same. One of the best ways to get links is using
directories, blogs and articles. Yes link exchange is still worthwhile
to do but your directive should be to get one way links, since these
will really boost your search engine results. When acquiring one way
links make sure you are using keywords in your anchor text, this will
help with the one way link. Many web directories require you to pay for
a one way link or exchange links with the directory.
Free Link Exchange
To manually exchange links with other Internet websites can be an
extremely slow, tedious process that may take several months of hard
work. The goal in free link exchange is not only to enhance your
Internet website traffic, but to increase website link popularity. Many
programs that offer free link exchange have already attracted a
multitude of members searching for link partners. Spending an endless
amount of time searching for link partners, checking back links on the
Internet websites of your partners or even uploading link pages is not
necessary. The automated free link exchange services add new link
exchange partners on a daily basis, update your own directory pages and
assure that your link partner is linking to you regularly.
Whether you're the savvy computer programmer or a novice without a clue
on how to exchange links, with free link exchange, a team of experts
are able to activate your link in the directory absolutely at no cost.
Not only is coding or Internet webmaster experience unnecessary, but
your website can be active in less than 24 hours in the free link
exchange directory. Several reasons occur for choosing an automated
free link exchange program:
No email exchange is required to establish new link partners.
More than a thousand link partners can be added instantly with signup.
This is usually a 24 hour/ 7 day a week courtesy.
It doesn't have to be a strenuous task to stress over link exchange.
Automated tools are operated on fast servers. An additional burden
doesn't to be placed on your own server.
There's generally a 100% guarantee for two-way linking, otherwise your
link partner's website will be suspended.
It's important to be aware that a fee, usually within the median of
$49.95/year, is charged when your page rank is lower than 2.
It's a vital fact in free link exchange that search engines rank
Internet websites simply by pointing to a website with a specific
keyword the higher the Internet website ranks for that search engine
term. Other factors do indeed influence this; however, it is chiefly
link that will determine the ranking in free link exchange. Links are
very important to boost your page rank that will certainly enhance your
Internet website traffic which will then increase your business and
income. Hence, the quality of your own links is quite significant with
the links from relevant sites and pages. The secret is in knowing that
it's usually about the quantity as well in free link exchange.
Automatic Link Exchange Factors
Automatic link exchange is the method of links being instantaneously
switched over with other Internet websites. There are assorted ways of
arranging an automatic link exchange with webmasters. The quickest and
most effective way to forward emails to another website owner is to
perform an automatic link exchange. Many computer users visit webmaster
discussion boards which offer a specific automatic link exchange forum
where different webmasters can actually request an instantaneous link
exchange, whether it's a particular category or even open to the
public. The control panel edits and deletes the links automatically.
Automatic link exchange detects the various links that do not respond
and you can immediately notify the website owners or simply delete the
links with one click.
Automatic link exchange directories are used frequently by several
webmasters to attempt and build up their link popularity
generally by searching for other proficient webmasters listed in the
directory who are looking for link trades. The majority of these
automatic link exchange directories charge a nominal fee for the access
to the webmaster directory or even the database. However, one can find
many free link exchange directories on the Internet. Often at times
extremely useful, the automatic link exchange is viable. However, it's
wise to be cautious with whom you trade the links. Getting in the habit
of trading with the wrong site can have a horrific impact on your own
Internet website. The safest bet is to maintain a specific and secured
linking method where you neither accept links from certain non-related
Internet websites nor even post links to these non-related Internet
websites.
Discovering websites via the automatic link exchange that resemble your
own Internet website may be quite difficult. However, it's important to
note that the end result is usually at best when simply linking to a
multitude of websites that aren't in your particular industry
whatsoever. In other words, with the automatic link exchange, it's much
more achievable to find ten links from Internet websites that are
similar to your own than finding plenty of links from Internet websites
that are foreign to your demographics, interests and target market.
There are a host of considerations with the automatic link exchange.
It's important to note that search engines look at the Internet
websites that links to you and alludes to a particular theme for your
own website. This is based on your own Internet website content as well
as an assortment of content from the websites linking to your own.
Various undiscovered and secret methods that the search engines use
that are improbable to understand completely may not actually help with
your specific cause in the automatic link exchange. Therefore, it's not
necessary to learn them.
Can Good Link Exchange Boost Your Website
Once a website is properly designed it is time to concentrate on the
appropriate link exchanging campaign. Link exchanges are very time
consuming but it can be of great advantage if done cautiously.
Webmasters look for various ways to get a higher ranking with search
engines and it is through proper link exchanges with other sites that
the desired goal can be accomplished. One needs to focus more
on
building a correct link exchange program on a regular basis to attain
good rank in the SERPs.
The best way to earn quality links is to provide original and fresh
content to your website and keep it updated with recent information.
The site should contain exchange links with only targeted websites so
that the customers find interest in the products and services of the
company. Link exchanges can be started by performing a search, based on
keywords that are relevant to your website. Visit sites of your
interest and view as many pages as you can. Observe how different sites
have set up for a link exchange program. Your website is your business
online and so any link that is posted is basically an exposure for an
official business contact.
Importance of Link Exchange
Link exchange is very helpful when building important business contacts
and for getting higher rankings in the search engines. It is not only a
vast fields but one should always remember that only ten percent of the
offers that are sent, get a good response. People try to get many
reciprocal links by spamming websites and so most of the links are of
no benefit. You can get quality links by writing informative articles
and posting it in other websites containing a link of your own. Online
blogs and forums also help to a great extent in acquiring good links.
This helps in promoting and increasing the visitors of a site.
Link Exchanges that Need to be Avoided
There are few link exchange methods that the webmasters should not
follow while creating exchange links. They are:
Link Farms: Such websites are created to gain link popularity
and anyone who is registered can submit their site to their list. They
mutually agree to link to all the sites on the list. This method is a
strict no, because most of the sites will not be relevant to your site
and it may be difficult to find your link on a page. Even search
engines may get your site banned for using link frames to gain the
popularity.
Link Software: Few software programs
are available that automatically search and send emails to other
websites. The problem is, you may get linked to sites that are
irrelevant and this would just be a waste of time.
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The Truth About Link Exchanges
I believe Link Exchanges still provide quality and useful backlinks
that search engine love. There is no right or wrong way to make link
exchanges, but you must follow certain guidelines which I shall explain
below.
In my experience I have seen big improvements in search engines rankings
after getting reciprocal links from related websites.
Link exchange guidelines:
Get reciprocal links only from sites that are related to your own at
first. Best thing to do is create a directory with categories and
subcategories. Like eBay although you won't need to have hundreds of
subcategories. Once you build a strong link exchange directory with
related sites start getting links from any type of site.
This only applies if your website is brand new but also if you get
links slowly. If you are experienced, and know how to get many link
exchanges fast, then there is no need to create a highly focused
directory before getting links from any category.
A link is important, so important that it does not need to be on a page
with 40 other links to be considered important. All links are required,
so accept a link even if there are a hundred other links on the same
page.
The only time I reject a link is when a webmaster creates a page on his
site, totally blank, and he does not link to it from anywhere. So it
cannot get indexed any time. They just upload the page on the server
and that's it.
Installing one of the free plugins that display links that are using
nofollow tags is also important. So make sure your links won't be using
nofollow tags.
Pay attention to three way link exchanges from certain type of sites.
If you link to site A, and the webmaster then links to you from a
directory (not a site) that is no good. At least get a link from a
website.
4 Do not link exchange with directories. They have no content and most
of them have categories that relate to everything you can imagine. All
links are important, but still I ignore directories, I submit my
website to many directories but not to those that require a link back.
Making link exchanges with sites hosted on free webservers is not bad,
however these websites usually do not last long, the webmaster may buy
a domain and all links get lost. But it is still a link, so get it if
you can.
6. Check their links pages, and if they have too many characters in the
URL pay attention. If it is too long search engines cannot index that
page and a link on the page is useless.
However check to see if some of the pages got indexed, if at least one
got indexed then even the rest can get indexed.
Those are basic rules.
If you have a blog do blog link exchange, you place their blog on the
sidebar and vice versa. They might also accept an article exchange
which is even better.
I check to see if my link partners are still linking back once a month,
assuming you don't have some directory that does the work for you.
Before I delete any links I send the webmaster an email or use their
contact form. Sometimes they just move the site to a better location
not always remove link. So good thing to check before deleting link
partners.
Getting too many link exchanges at once is also not recommended. That
looks very spammy and even worse if they all have same anchor text. So
for a whole month you did nothing than all of a sudden you have 100 new
links in one day.
Done slowly and every day, say 30 links a day that is absolutely great.
Whatever the amount it must be the same every day approximately. I can
tell from my results. It is also good news because you work less. Now
OutRankSmart brand new seo software, allows you to get more than just
30 a day. 200 or more a day is realistic with outranksmart and the
'work' is clicking mouse.
Hope that all this information helps. Even though the keywords you
select are very competitive you still are able to get good results if
you focus on getting links.
Ranking High With Static Link Exchange
As we all know, link exchange can increase website visibility and
popularity. The more links you have from other sites, the more popular
your website will be. One of the main factors for most search engines
to rank your site indeed is quality and quantity of inbound links.
However, lots of people do not realize that exchanging links with
dynamic link exchange program does not help your rank much.
All search engines
use a spider (or called a robot or a crawler) to crawl your partners'
sites and find your site. If your link partners keep your link in their
database (which is called dynamic link exchange when you exchange links
with them, for example, when you search your link information
on
your partners' sites, you see the URL like
www.yourpartnersite.com/link.php?url=yoursite.com), there is no way for
the spider to know where to grab your site information from their
database and add it to search engine indexes. Now, you may ask "how do
I ask my link partners to put my link on their static pages, such as, a
html file?". Before you ask this question, you must be able to place
their links on your static pages. Here comes such a link program - Link
Exchange 2.0. Let me talk a little bit of how this program was created.
A couple years ago, we designed several websites and tried to rank them
high on the major search engines. Throughout many experimental trials,
we have found if your link partners using dynamic link programs, your
link on their sites does not help your site ranking at all. Therefore,
we designed this link exchange program, and over a year, we have proven
this program working really well. There are several examples as the
following: 1.Keywords: Motorcycle LED lights, Motorcycle lights. This
site has been on the first page of all major search engines. As this
article is written, it is #1 on MSN, #3 on Google, and #2 on Yahoo.
2.Keywords: Chinese Gifts, Art Statues. This site has #1 on Yahoo and
MSN, #7 on Google. 3. Keywords: Florida lottery service. This site has
#1 on Google and Yahoo. #5 on MSN. The above sites are just several
example sites which are using our link exchange program. Once you
install this light-weight link exchange program, you do not have to pay
much attention to it because whoever visits your site and wants to
exchange links with your site can automatically place their links into
your static pages after they have placed your link on their link pages.
It saves a lot of time to add your partners' links. It automatically
checks if your link is on their reciprocal link pages; it also tells
them if your links are already on your link pages. You can get this
program from
http://www.usasmt.net/web/agora.cgi?product=CGI_scripts&action=step4.
Conclusion, no matter what kind of link partners you link to, make sure
that your link is placed on their static pages. Ask nicely to your link
partners if they can place static links for you on their link pages
because you offer them the same. If they can not, simply do not do
reciprocal link with them because it won't help your site.
Top 6 Link Exchange Tips
In order to achieve top 10 ranking in Google Yahoo and MSN you need to
properly optimize your website for a specific keywords related to your
site topic. If you optimize for wrong keywords, you are unlikely to see
any results.
There are many software's available to help you achieve search engine
optimized (SEO) pages. XSitePro software will enable you to pinpoint
any issues with on-page optimization and will guide you to correct
these problems in step by step manner.
Link exchange or off page optimization plays a huge role getting higher
search engine rankings. Here are top 6 tips for managing effective link
exchange campaign.
1. Use a link exchange management script for managing link partners. A
link exchange script will save you time and efforts to effectively
manage link partners. Webmaster would like to exchange links with your
site if you have link exchange script installed on your site. Make sure
you link to link partner page from your home page.
2. Try to achieve PR2 (page rank) to PR3 with your link partner section
to attract authority websites to link to your website. Use article
submission with link back to your site to get one way links back to
your website and improve your page rank.
A) You can submit articles to 450 article directories using Article
Post Robot.
B) Use Link Directory Submitter Software to submit to high PR
directories.
3. Once your website has achieved PR2 to PR3 then you can find
authority websites with high search engine rankings similar to your
website theme for link exchange. Never exchange links with non-relevant
websites and link farms. The search engines will lower your ranking if
your site is linking with link farms. 1 relevant link is better than
having 10 non-relevant sites linking to your site.
4. Never exchange link with website which are banned from search
engines, sites which are not indexed in the search engines and whose PR
is equal or less than PR1. Never exchange links with link farms as link
farms are considered spam sites in search engine's eyes.
5. Make sure you do not have more than 25 links pointing out from your
link partner pages.
6. Search engines are looking for a constant and gradual increase in
links pointing to your website. Getting a quick spike in links may be
perceived as spammy in search engines eyes. So make sure you are
constantly exchanging links over the time with other websites to
increase your site rankings.
Free Link Exchange - Improve your Website
Are you looking to improve your website overall, such as traffic and
search engine ranking, one thing you definitely want to consider is a
free link exchange. A free link exchange can do wonders for the
popularity of your website. One thing that most every search engine
looks at, when determining rank placement of your website, is link
popularity. The thing about link popularity is that it has now become
one of the most identifying factors when it comes to website ranking
.
Many people are not aware of what a free link exchange is or how to
even begin using one. A free link exchange is a specific website on the
internet that allows you to post a link to your website, along with a
description, and Meta tags, in efforts of exposing your website to
their users. However, most free link exchanges require what is called a
reciprocal link. A reciprocal link is the act of exchanging links with
another website. To put it simply, they would place your link on their
website in exchange for you placing their link on yours.
While this may seem easy and you are probably ready to jump right into
finding a free link exchange directory, there are a few things you
should know before you get started. First, you want the free link
exchange to be relevant or have relevant categories to your own site.
If you operate a pet store website, you would not want to participate
in a free link exchange with a music store. Instead, you would want to
participate in a free link exchange that offers a category or sub
category, or conducts business that is relative to your own site.
For example, with a pet store website, you would want to exchange links
with a pet food dealer, pet lovers, pet supplies website, or even a
breeder, any other site that has to do with pets. Another thing that
can help with your link popularity is the ranking of the free link
exchange website. The higher the site ranks on search engine, the more
relevant your link to and from them becomes in the eyes of the major
search engines.
Again, by using a free link exchange, you can improve not only your
website, but the traffic and ranking on the search engines
Using Link Exchange Programs To Market Your Website
Link exchange programs connect web masters together who are interested
in trading links to each others' web sites. The reason for exchanging
links is to drive more traffic to the sites. Link exchange helps web
masters by bringing in traffic from the referring page and also by
increasing the web page's search engine ranking. Many search engine
algorithms add value to web sites
that have a large number of links to the page.
Links are typically facilitated by third party programs or online sites
that bring web masters together with others who are looking to exchange
links. While many of these sites were once free, most of the major link
exchange programs have gone to either pay per use or subscription
required sites. Many of the better programs periodically verify that
the links that are exchanged between webmasters are maintained. If one
partner in a program decides to remove the link at some point, the link
exchange program will notify the second webmaster who may then decide
to contact the individual to request that the link be added, or simply
remove the link from the offending site.
Link exchange has declined in popularity in recent years as most of the
major search engines have altered their rating algorithm to lower the
value placed on two way links. A two way link is a link from a site
that also features a link back to the original site. Since most two way
links are the result of link exchange programs and not through the web
community's level of interest in the web site, the search engine
companies realized that two way back links no longer were a valuable
estimator of a web site's value.
Most search engines now place a much higher emphasis on one way back
links than they do for exchanged links. The reason for this is the
assumption that one way links represent genuine community interest
rather than just being the result of a transaction. For this reason,
many web pages offer one way back links for a fee. Many of these web
sites are themselves highly ranked since many of the search engines
place a higher emphasis on one way back links from sites that are
themselves highly ranked.
It has been said that exchanging links is dead, but reports of its
death may indeed be premature. There are still a number of web masters
that use link exchange programs to drive up their search engine
rankings and, while the major search engines have lowered the value of
two way links, most of them do still give them some weight. This means
that, while link exchange is not a useful as it once was for SEO
purposes, it can still help to effectively market a web site.
5 Proven Ways To Find Link Exchange Partners
If you're like most small business websites on the internet today, you
use link exchanges to market your website. But sometimes finding
websites to exchange links with can be a time consuming task. Here are
a few proven methods for finding websites to exchange links with.
1: Search Engines Queries
Using Google or Yahoo, perform the following searches, replacing
"keyword" with a keyword related to your site.
Keyword add url
keyword add site
keyword add link
keyword submit url
keyword submit site
keyword submit link
keyword link exchange
keyword link swap
keyword reciprocal link
keyword related sites
keyword links directory
2: Find out who's linking to your competitor's.
If you can find out who is linking to your competitors, you can try to
acquire a link to your site ob each site that already links to your
competitors. Just search for link:http://www.competitors-url-here.com
3: Other link directories
Find sites that relate to your site that have link exchange
directories. Visit each site in their link directories and attempt to
exchange links with each site.
4: Link exchange tools
There are several excellent websites that match webmasters with related
sites that are interested in exchanging links. Two of the best are
Linkalizer and SiteSell's Value Exchange. In general, you'll want to
stay away from sites that completely automate the link exchange
process. I have used some of them, but the search engines do not like
these sites, and may penalize your site if you use them.
5: Software
There is also software available that searches for and automatically
emails sites to see if they will link exchange with you. I have used
and like LinkAssistant. If you decide to use this method, ensure that
you comply with all spam laws and the search engine's guidelines.
All 5 of these methods are proven, dependable ways to find link
exchange partners. Use them and start gaining more free links to your
website today!
How to build lots of quality links? Does link exchange work?
After a lot of hard works put together with your valuable time, you
could have found your site running and you might have felt like your
dream turned true. You might also have designed the site with a perfect
layout and the niche which was expected to be loved by more people. But
you could have soon realized that you are getting only very few
visitors to your site. Do you ever wanted to know the reason? Continue
reading to know why that is happening.
How many inbound links with good quality have you made to point back to
your site? Without links, obviously no traffic is going to reach out
your site. So initially you need to pay for links by starting a paid
campaign using AdWords at Google.com. Or if you don’t want to
spend for paid links, then you need to wait for the Google search
engine to index your website and provide the page rank for your website
naturally.
But to get ranked high by Google you need to do search engine
optimization (SEO). SEO consumes lot of time and certainly needs
efforts. But if you try to do SEO without any knowledge or experience,
then you may end up by wasting your time with worthless non-working
method.
So the best option is to hire a SEO specialist. But again there lies
two problems. First one is that the SEO experts are too expensive and
the second one is that there are lots of fake experts.
But at this stage you don’t have enough time to think
creating
link. Better you start doing link exchange campaign in the quality and
niche relevant websites.
So you are wondering how to make quality links right? There are lots of
options available to do this. One such method is to write articles and
distribute them. You need to distribute minimum of 10 articles
everyday. This will be the best option for you if you are a good writer
and have a fair amount of time to spend for this everyday.
The main advantage of this is that it is free and already proved its
worth. But there are certain things you need to remember while
distributing an article. The most important thing is that your content
should not be a duplicate content. In case your articles is found to be
duplicate by the search engine then your article will not be indexed by
the search engine. Then you will not be getting back links through that
article.
So your article needs to be unique for each directory you are
submitting to. But the bitter truth about this article submission
technique is that the article writing is really boring and hard to do
on everyday basis.
Another option for link building is the link exchange directories. Here
you need to have a good powerful script to add such directories into
your website. Using that you need to track the entire link exchange.
When you are using this technique you need to be more careful as the
other webmaster might delete your link without any notification to you.
You can download a good link exchange directory script at
phplinkdirectory.com. Since this is a very popular one it will not be
much difficult for you to find a theme that suits the template of your
website. Even if it doesn’t suit your website then you can
easily
find a person to modify the tpl and php files for you to suit your
website. Have a look at this website as it will certainly help you to
get good amount of back links.
Another idea to get back link is to have a link exchange partners. Even
though the inbound links will help you to get good ranking you still
need to pay attention to the sites you are linking to. Always choose
the websites that have good quality and good content and also make sure
that it does not have more than a dozen outbound links in a page.
The link exchange involves lots of tricks and techniques. Let me share
the details about the trick which I believe as the best. Create a new
website or a blog and establish a link exchange directory on it. Then
offer a 3 way links in it. I mean you add a link of a website on it and
add the main website link to the website whose link is added to the new
website. But make sure that you never add an outbound link to your main
website. Please know that most of the webmasters have more number of
sites. So never try to add all the eggs you have to a single basket
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