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Blog Definition
A frequent, chronological publication of personal thoughts and Web
links.
In this section we are going to see how a blog can be useful
for
your business or in other how you can use the blogs to promote your
site and your business.You can use this widely popular medium for
promoting your business two ways.1.Start yout own blog and promote your
site through your business.2. Ypu can take advantage of existing blogs
by posting your comments on them and building backlinks to your site.
Information
generally blog is a mixture of someone's personal life as
well as
what is going on on the web.A kind of hybrid diary type site.There are
many types of different blogs as there are many different
type of
people.
People maintained blogs long before the term was come into
existance.When professional services like blogger and wordpress
introduced to general public as free to use service,the blog
gain
popularity among general public before that it was used by
professionals and jurnalists only.Another reasons for popularity of the
blogs are these services are free to use and the publishing
of a
blog has been automated and made extremely easy by these
services.Now-a-days many more such service have come into existence and
any one can strat his or her blog without spending any money and as
easily as typing on a paper.
Blog is concise name for web log or weblog.
What Is Blogging?
Blogging is around for many yers but recently becom quite
popular
among general public.A Blog is prcise form of Web Log and is basically
an
online journal or diary. Anyone can set up a blog either with a very
littel cost or with absolutely no cost at all.A blog can be
used
for different purpos.Some bloger publish blogs for fun and some publish
to promote their business.
A blog can be use for.....
1) Updates Keep customers/clients up to date on changes to
your website.
2)
Provide information about new product announcement and new related
websites
3)
For reviewing a site or product
4) To keep track of your personal goals and plans
5) To keep track of your company's goals and plans.
6) As a stress Reliever Jot down your vents, gripes,
thoughts. Some also find general writing therapeutic.
7) ForSearch Engine Marketing
8) To make money with adsense & affiliate programs
9) To promote your site with content marketing
10) To promote your site through blog directories
11) To promote your site through RSS
12) To provide interactive site to your visitors.
and many more..........
How can you strat your own blog
1) Using a free service such as Blogger
2) Using Blogger with your own domain
name
3) WordPress free service
4) Installing wordpress on your own domain
5) Paid services such as Blogit
These are just a few popular example and now-a-days many
more free services are available.
How can you promote your blog
1) Submit your blog to blog directories
2) Link Exchange Place links on your website to your blog
and visa versa.
3) exchange links with relavent blogs.
4) Write article about your blog
5) Write article about other's blog and supply free content
6) Banner Ads
7) SEO & SES
8) Through RSS
etc etc
You can allow your visitor to post comment on your
blog.Most services have these features and can be a great tool to keep
your
blog interactive between you and your readers.It’s difficult
keep
in touch with your readers/visitors/customers/clients because of all
thses spam filters.
Blogs can be used for this communication purpose.A customer can
subscribed to RSS feeds and receive automatic updates to his or her RSS
reader
What should you post on your
Blog
This is the 1st question comes in the mind of a person thinking to
start a blog.If you are new to this medium and don't know what to post
on your blog then I suggest you to visit some blogs run by other
bloggers and you will get idea about posting.You can get the idea about
a topic from other blog's content but do not copy the content
itself.There are many many topics and subjects about which you can
write on your blog.Generally choose the subject of your interest so you
have some knowledge and considerable interest and that will make your
writing easy.
The blog related to media are the most popular ones and
perheps
remain the most popular ones in future.Whenever some event occurs the
search engines are flooded with searches regarding that perticular
event because people are curious to know what hppend and why
happened.If you run a media related blog and has good quality
content then your blog will be picked up quickly by search engines but
downside of running this type of blog is you have to be in time to post
important events regularly and keep a hawk's eye on media news.There is
a positive side of this blog is you will find content and topics from
news paper and television channels.Most media companies and news papers
runtheir on blog because the demand for news paper is decrased and to
reach masses net is the easy and affordable solution.Junalists and
reporters run his or her personal blog because it makes them able to
communicate with readers
Another good subjects to start a blog are political issues,
health issues and community issues which are very important
to people. people are became sensetive about their health so most
people want to know about general health issues and other thing that
can affect their health.Some people are very interested in politics and
they have their own opinion about every situation.They want a platform
to talked about their opinions and a blog related to political issue is
the best place as they can post their views and opinions about current
topics.Again as a political blogger you have to remain updated about
the politics.Ther are so many community issues and so ther are lots of
to start a blog related to perticular topics.Community issues can be
related to jobs, businesses or regulations and laws.
In my opinion you should start a blog about something you really like
and enjoy.Naturally you have knowledge about the topics because you
liked them .Most important thing is you liking and enjoying what you
write and this motivate you to carry on your writing.Some people start
blogging about something they do not like at all and they find it hard
to continue blogging and in the end gave up.Why they have started a
blog about a subject which they themselves don't like?Because they
believe a blog should be on a popular topic to make it successful but
believe me it is a wron belief.More you like the subject, more you
understand it and
more you can write about the subject.
Start Blogging
Why ?
Why anyone start blogging?Because blogging allows one to express
themselves in a manner they find fit. The people interested in writing
about day to day life can start a personal blog and can write about
what is going on their life.There are thousand of personal blogs where
blogger s write about their personal life.It is like a persobal diary
or journal whcih a blogger share it with his or her.Morever you can
express your opinion about anything and share that with your readers
and most important aspect of blogging is blog readers can post their on
comment and participate and interact with the content instead of just
plain reading which keep them interested.Blogggin is the simplest and
easiest way to publish your work and morever it is free and inter
active so the reader can participate.You do not require any html or
codeing knowledge to start a blog like a website requires.Blogging is
time saver unlike a website you can write your post an publish it on
your blog entire process takes only 5 minutes.Blogger and WordPress
like free services have made it possible for anyone.
I f you are operating a business or selling products,your
blog
can be used to bring more revenue and sales with different ways.You can
write revies about your products and your readers can comment about
their own views and by posting reply to comment you can make them more
educated about your products.Your sales letter has a
limitation of
formate and limitation of room but on your blog you can provid detaied
information about your products.More ever you receive feed back from
your customers through comment so you can modified or add new features
to your product and make them more useful for them.Search engines like
fresh content and blog is the medium where new content added regularly
so blogs have a higher chance of ranking in search engines
than a
static website.
Marketing & Blog
There are many ways you can use your blog as a marketing
platform.
-Provide more information about your products
-Educate existing customers about perticular features
-Use your blog for SEO & SES purpose
-Promote your site via your blog
-link Exchnge with relavent blogs
-submitting blog to blog directories
-RSS feed submission
-RSS subscribers
-Receive feed back from readers about your products
Five Beginner’s Blogging Tips
Tip - 1 Blog about something you like and enjoy
Tip - 2 Get Your Own Domain Name
You can strat blogging w ith free
service like
Blogger and WordPrees but with your own domain name,blog will
seem more professional.If you want to generate revenue through selling
ad space on your blog then this is must as many ad networks do not
accept blogs with sub domains.
Tip
- 3 Useful Information
Provide useful and lattest information
Tip - 4 Update The Blog
Update your blog frequently,if possible regularly and ideally
everyday.
If you don't update your blog often enough, your blog readers will
move on to other blogs. There are too many blogs out there competing
for attention. Blog readers will go where they can get enough of what
they want.
Tip - 5 Comments
Read comments posted on your blog and post relavent replys
Tip - 6 Your Readers
Develope good relationship with your readers
Tip - 7 Multiple Sources
If you want to make good money from your blogging don't rely
on
a single source of income.Instead rely on multiple source.e.g.
-Google Adsense
-Adbrite
-CBTopads
-Amazon
-Ebay
-PayDotCome
-Your Own Products
-Products related to blogging
Blogs to Increase Traffic
1. To increase traffic your blog should have relavent content
By
relavent content I mean content written with a distinct audience in
mind.
3. SEO & SES
Think relavent keywords when you
post.Search engines, like Google and Yahoo, like keywords. The
more targeted your keywords, the better
the chances of your blog ranking high in search results and free
traffic for your blog.To iemphathize the value of the key words in your
content, make hot links with tageted keywords or make the targeted
keywords part of hot links.
4. Use tagging
Link your content with
appropriate tags.This
helps further the search engines and specially a major resource for
blog traffic,Technorati.
.
2. Submit your blog to blog directories
When you
submit your blog to these directories, remember to add a clear
description that will attract your targeted audience to check your blog
out
3.Build good relationship with your readers and you will receive
positive mouth publicity
4. Search engine love fresh content so to atrract search engine spider
regulary post new content
5. Use Pinging :When you post new content ping all search engines and
other relavent directories.You can use service like : pingomatic.com
6. Submit RSS feeds to RSS directories.
7. Add podcasts to your own blog and submit podcast
to podcast directories
8. Add videocast to blog and videos to other video sharing sites
9. Create a squedo Lense about your blog
10. Write and submit articles about your blog
11. Use social book marking sites yourself & provide your
readers mens to add your blog to sicial book marking sites
12. Exchange links with similar blogs
13. Post comment on relavent blogs.
Participate in the blogosphere
actively.Visit
blogs relavent to your blog.Lleave thoughtful comments.Comments will
allow you to post your blog URL and your email address.If
your blog liked by other relavant bloggers,they will ad your blog url
to their blogroll.Blogroll is listing of other blogs and you should do
the same with adding other blog's url in your blogroll which is useful for your
readers. let other bloggers know that you
added them.
14. Use
social networking sites
15.Use twitter
16. Add your blog url in e-mail signature
17. Use forums
18. Put your blog url on your visiting card
19. Use special traffic exchange sites like........
blogexplosion,
blogazoo and
blogclicker
Works like norma manual
traffic exchange sites.
[] Now as I said before you can use the blogging
with different ways to promote and expand your business or
website.Mainly are....
(1) Start your own Blog and get SEO advantage and
maintain relationship with customers by updating about your site.
(2) There are many place on the net where you can
not
submit site but can submit your blog so more free traffic and free
advertising.
(3) You can start networking with similar popular
blogs in your niche.
(4) Post comment or write a guest post on high
rank blogging,SEO advantage + Free trafffic and free advertising
(5) Monetize your blog and make money.
These should be main goals of any person using
blogs.On
the next page I have written about these each goal and listed the free
resources sites and free tools which you can use and easily fulfill
your goals.I have included 180 + free services with which you can start
your own blog at zero cost.I have included the blog directories where
you can submit your blog.I have included online service and free tools
with which you can easily find most popular,high PR ranked similar
blogs in your niche and start networking with similar bloggers.I have
included some high PR rank do follow blogs where you can post your
comment and also included free tools with which you can find do follow
blogs in your niche whenever you want.I have included more then enough
free resources to monetize your blog and increase the revenue and value
of your blog.
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